Field Sales Executive

4 weeks ago

Milton Keynes, United Kingdom Alison Fox Recruitment Full time
FLEXIBLE BUSINESS ADVISER
You need to live within a 30-minute drive of Milton Keynes
Salary £34,000 for other areas + bonus Plus car allowance
Position Purpose
You will act as a regional resource in order for Company objectives to be met. This may include: - Coverage of a Business Adviser's Ground, a New Product Launch, a geographical hot spot activity. This may require frequent staying away from home overnight. You will visit a number of shops a day which sell tobacco and nicotine products; These include supermarkets, petrol stations, local independent shops and Cash and Carry’s all within a specific area. By developing relationships with the shops' decision makers, you will share the commercial benefits and importance of the availability of the products. A typical visit will include ensuring product availability, selling the commercial benefits of the company products, educating shop staff, negotiating Trading Agreements and problem solving, however, activities can vary depending on the type of retailer. In some shops there will be the opportunity to sell in physical products. By proactively planning your workload based on business objectives, you will work towards weekly, monthly and annual targets. Your ability to analyse and accurately record data from the shops is key to inform the planning of your future activities
KPI’s - You will be set a number of KPIs including the number of stores you visit daily, the availability of products, the distribution of new products
Skills - Relationship Building with a wide range of people, Planning and Organisation, Problem Solving, Commercial Thinking and Analytics. Driving Licence
Responsibilities - Field Activities - You will be Field Based and work as an agile team across a region (either North or South) to undertake a variety of activities depending on the business priorities and objectives.
Negotiation and Selling - You will build relationships with shop owners and educate them on products, use your negotiation and influencing skills to sell physical products directly to the shop owner and create Trading Agreements to drive availability of products. You will use the Triple Win approach during the selling process showing the benefits of what the company has to offer to both the retailer & their consumers and ensure the point-of-sale staff are fully aware of the correct tobacco assortment and the importance of product availability. You will proactively predict and handle objections and tactically use business information (the company and retailer) to strengthen selling arguments, for example informing the retailer on performance versus agreement terms.
Retailer Education
Educate and influence the retailer and regional shop owners on the best way to manage the tobacco category. You will work with shop staff to identify where products are out of stock to help ensure they are available, educate shop staff on brands and ensure the company products are on shelf in the correct position
Data Collection and Analysis - You will collect data in stores (pricing and distribution) and analyse factual data from your ground to support local knowledge and identify opportunities for future planning, monitor competitor, retailer and all category activity (not just Tobacco category) in store and collects Pricing information for Tobacco Category.
Budget management - Deliver against set budgets for your ground (as agreed with line manager). Identify, execute and evaluate commercial opportunities using trading agreements to maximise account performance and deliver profitable share growth, utilising tools such as Volume Agreements, Verbalisation & Price Contribution Payments where applicable

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