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Head of Growth Marketing

3 months ago

Westminster Abbey, United Kingdom The Institution of Mechanical Engineers Full time
Head of Growth Marketing
London, SW1 (with hybrid working)
About Us
With over 115,000 members in 140 countries, the Institution of Mechanical Engineers (IMechE) has been at the heart of the mechanical engineering profession since 1847.
We strive to improve the world through engineering by developing engineers, promoting engineering, informing opinion and encouraging innovation.
We are Investors in People (IIP) Gold accredited, which reflects our organisation’s commitment to our employees who are a vital part of supporting our engineers.
We are now looking for a Head of Growth Marketing to join our Marketing and Communications team on a full-time, permanent basis.
The Role
As our Head of Growth Marketing, you will lead our marketing efforts to attract new customers while enhancing engagement and retention among our existing customer base.
Specifically, you will be responsible for developing and implementing innovative, data-driven marketing programmes and campaigns that use both digital and traditional channels to effectively reach and engage our diverse audiences. This role will oversee the creation and execution of comprehensive B2B and B2C marketing strategies, ensuring alignment with our organisational goals and delivering measurable results.
You will manage and mentor the marketing teams that support three of our key capabilities—Recognition, Expertise, and Community—fostering a high-performing and agile marketing function that drives engagement across all touchpoints. You will also collaborate closely with other teams to align growth initiatives with our broader strategic goals.
This essential role will unify our marketing efforts across various sectors and disciplines whilst contributing to overall growth. Your strategic vision and leadership will be crucial in leveraging both traditional and digital marketing tools to achieve substantial market penetration and organisational success.
Additionally, you will:
- Undertake strategic growth planning
- Undertake campaign management and customer lifestyle marketing
- Implement data-driven marketing
- Facilitate cross-functional collaboration
- Engage with stakeholders and senior management figures
About You
To be considered as our Head of Growth Marketing, you will need:
- Significant marketing experience with proven experience in a senior management role with a focus on growth marketing, customer acquisition, and engagement within a complex organisation
- The demonstrable ability to lead marketing teams and develop comprehensive B2C and B2B marketing strategies
- At a minimum, a Higher Education qualification (such as an HND/Diploma), supported by A-Levels (or equivalent) OR equivalent experience
A qualification in category and/or marketing would be beneficial to your application.
The Benefits
- Salary of circa £70,000 per annum, depending on experience
- 28 days’ holiday per annum plus Bank Holidays
- Hybrid working
- An extra day off for your birthday
- 2 paid days a year for volunteering
- Benefits including stakeholder pension scheme, life assurance and private health cover
- Continuous training and career development
- A range of wellbeing benefits to encourage a healthy work-life balance
If you are a senior marketing professional with growth marketing, customer acquisition, and engagement experience, this is a great time to join our innovative organisation.
You will have the opportunity to shape the future of our organisation through strategic, data-driven marketing initiatives.
What’s more, you will have access to continuous professional development, a great work-life balance, and the chance to enrich your professional experience portfolio with impactful and innovative projects.
The closing date for this role is 18th July 2024.
Please note that interviews will be held on an ad hoc basis as suitable applicants apply and an immediate start is available for the right candidate.
Other organisations may call this role Senior Marketing Manager, Head of Marketing, Head of Marketing Communications, or Head of Customer Acquisition.
Webrecruit and the Institution of Mechanical Engineers are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you are ready to take your next step as Head of Growth Marketing, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency