Head of Marketing

3 weeks ago

Darlington, United Kingdom Verve Full time
About the role

With an impending brand refresh on the cards were looking for someone to join our marketing team who can inspire create and deliver on a wide range of marketing activity. We have a strong and established brand presence across the industry known for our awardwinning support services as well as our personable cando approach.

In 2025 our goal is to further strengthen our brand position and increase our thought leadership across financial services.

Were looking for a Head of Marketing who under the leadership of our CCO and alongside colleagues and third parties will create a range of creative campaigns that promote our services and can effectively communicate the value of our unique proposition and how that underpins our company mission.

The role includes:

  • Creating and writing content (for e.g. marketing emails articles and social media) to promote our services and events.
  • Leading a team of peers and working with them to support their learning and development.
  • Creating leading and delivering on marketing initiatives including social media digital campaigns exhibition design and other creative projects.
  • Delivering managing and measuring campaigns (of all sizes).
  • Leading on the marketing for our largescale annual conference Evolution.
  • Proofing and copy editing a range of content (such as blogs whitepapers and articles) from across the company to ensure it matches our tone of voice.
  • Confidently working with others whether that be internal stakeholders (such as our sales team and subject matter experts) or external agencies and suppliers.
  • Immersing yourself in the industry and keeping up with changes across finance and other support service providers.
  • Regularly monitoring and reporting for the relevant people and teams to ensure all activity is driving the results we set out.
About you

The perfect candidate for this role is

  • in short a marketing generalist someone who can turn their hand to the full marketing mix
  • passionate about keeping up with all new marketing trends and not afraid to be bold and give something new a try
  • able to use both the right (creative) and left (dataled) side of the brain
  • proactive in all they do but can also react quickly to new changes in the industry
  • super organised and can multitask were a growing team with ambitious plans so organisation and meeting deadlines is key
  • a professional with excellent written English in other words a great communicator who will positively represent the company
  • not just computer literate but confident using new technology systems (brownie points if you already know HubSpot)
  • selfmotivated positive and lives and breathes our company values in their personal life
  • flexible and agile in their approach to work were fast paced. Like really fast and are not afraid to try new things.

Proven marketing and management experience is an absolute must. You will have at least 5 years experience working in a modern B2B marketing department experience in financial services is a bonus The right candidate must have a recognised marketing or business qualification (or at least working towards to it). Above all we love someone with a positive attitude who likes a challenge and isnt afraid to roll their sleeves up and get stuck in with the team.

About us

Verve offers a range of services to financial planners and ultimately works towards two key aims; to help support good quality financial advice firms to grow and develop and to attract new people into financial services and help train them up for the benefit of the future of the profession.
Across all departments we approach financial services with a innovative and positive outlook; our focus is on relentlessly improving and never settling for just doing what has always been done. Were passionate that more people can and should benefit from advice and its our mission to make it more accessible for them.
We offer a range of benefits to permanent employees to ensure our team feels supported and motivated. We reward loyalty and offer enhanced benefits to reward employees who choose to grow their career with us but as standard these include
Standard benefits (Based on a fulltime position)

  • 21 days basic holiday allowance (increasing 1 day per year for each years service to a max of 26 days); plus bank holidays; plus Christmas closedown and your birthday off if it falls on a weekday.
  • Personal development budget (for exams training anything to help you excel)
  • Personalised salary structure to reflect your own effort and contribution
  • Hybrid or fully remote options available depending on role location and experience.
  • Access to lifestyle benefits such as meditation app high street discount & rewards app and financial wellbeing platform.
  • Death in service cover
  • Upon completion of a qualifying period we offer an EMI share scheme allowing you tobenefit both from declared dividends and long term performance returns.
  • At the same time you will become eligible for our enhanced parental leave benefits.

Anything else

  • Weve never been a fan of a dress code. If youre hybrid and coming into the office dress appropriately for a workplace environment but have the flexibility for that to be whatever you feel comfortable in.
  • Extensive health and wellbeing programme and initiatives including desk massages team hikes and yoga / fitness sessions.
  • Being part of a company with a higher purpose and strong values.
  • Office snacks and refreshments
  • Open plan living office environment including rocking (or sometimes dubious) playlists beer/wine fridge breakout lounge breakfast club ping pong table.
  • 2 official annual company parties plus ad hoc team nights out and monthly enrichment sessions
  • Office dogs welcome

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