Regional Sales Manager

3 days ago

London Area, United Kingdom COREcruitment Ltd Full time

Regional Sales Manager, Established Low & No Beer Brand, London, Up to £45,000


I am excited to be working with this innovative and fast-growing low & no alcohol beer brand, making waves across the UK with their unique range of craft products. With the increasing demand for healthier, alcohol-free options, they are committed to providing exceptional products that challenge the norm and excite consumers.


As they expand rapidly nationwide, they are looking for a passionate and driven Regional Sales Manager to lead our growth in London’s vibrant On-Trade sector.


What they offer:

  • A competitive salary with bonus potential
  • Opportunity to be part of a fast-growing and innovative brand
  • Autonomy and ownership of a key region in our growth strategy
  • Career progression in a dynamic, mission-driven company


Regional Sales Manager Key Responsibilities:

  • Develop and execute a strategic sales plan to increase distribution and grow sales volume in London’s On-Trade sector.
  • Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
  • Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
  • Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
  • Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
  • Track sales performance and provide regular updates, insights, and recommendations to senior management.


The ideal Regional Sales Manager candidate:

  • Proven track record in sales, with a minimum of 3 years’ experience in the On-Trade, ideally within the drinks industry. Experience with low & no alcohol brands is a plus.
  • Strong contacts within the IFT and multiples in London.
  • Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
  • Strong commercial acumen with the ability to negotiate deals and win new business.
  • Excellent verbal and written communication skills, with the ability to influence key decision-makers.


If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment /


COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.

To view other great opportunities please check out our website or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.

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