Publicity Manager

2 weeks ago

City of London, United Kingdom Michael Page Full time
The publishing company are looking for a junior publicist to join permanently. You will plan, implement and manage ambitious, sales-driving publicity campaigns, ensuring the books receive widespread coverage across all platforms and driving sales.
Client Details
Leading publishing brand in London who do 2 days a week in the office
Description
CAMPAIGNS
 Create and manage all aspects of a publicity campaign
 Assessing campaign effectiveness, measuring impact on sales where possible
 Initiating and maintaining relationships with journalists
 Communicating promotional activity externally and internally
 Providing acquisition feedback from a PR angle
 Writing acquisition announcements for trade press
 Leading/running focus meetings for individual titles
 Initiating and maintaining relationships with gatekeepers and industry contacts
RELATIONSHIPS AND COMMUNICATION
 Work closely with the marketing team to ensure campaigns are integrated and well representative of expectations for the book and the availability of the author and illustrator
 Create and manage strong relationships with colleagues across the list
 Effectively communicate with internal and external stakeholders on all aspects of publicity and events
Profile
A proven track record in handling publicity campaigns
Excellent contact base across print, broadcast, podcast and online media
Excellent understanding of the events space for children's books with good contacts at literary festivals, industry and gatekeeper events
Ability to discern objectives and implement strategy to achieve those objectives
Ability to work to deadline and within budget
Ability to multi-task, work flexibly and identify priorities
An innovator able to look for new ways to promote our books
Excellent communication skills in person and in writing
Excellent interpersonal skills, able to work effectively with people from any background
Ability to mentor publicity assistants and press officersJob Offer
Salary up to 35,000 for the right person
Strong company benefits
6% pension
London based role
2 days a week in the office
Permanent role

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