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Senior Digital Analyst

2 months ago

West Midlands, United Kingdom twentyAI Full time

The Role


twentyAI are excited to be partnering with a private equity backed hospitality business who are seeking a Senior Digital Analyst to join their growing Analytics function. You will work closely with Data Scientists and the Commercial department to understand their goals and how to execute this in a data strategy. You will be able to generate valuable insights and actions to gain a competitive advantage in a saturated market.


We are looking for a Senior Digital Analyst with experience in Google Tag Manager and GA4, as well as working with raw GA4 data, to join the data team. You will work to help transform our data by building unified datasets using best-in-class engineering processes.


Your official title will be Senior Data Engineer, as you will be involved in building the CDP on our data warehouse. This is a lifetime opportunity for experienced digital analysts who wants to extend their skillset with data engineering and data science skills.


You will be working with senior data engineers and data scientists on an exciting loyalty project. You will play a pivotal role in developing datasets to support our data monetisation and loyalty strategy for our revolutionary consumer-facing loyalty app.


Initial Scope of Role:


  • You will focus on the project that connects our loyalty app ecosystem with POS data and data from the Digital Media Screen management platform to create powerful datasets for further monetisation and deep analysis of media effectiveness.
  • Work with other members of the data team to ingest GA4 data and build clean datasets that will allow us to transform behavioural app data into insights
  • Work with stakeholders across the business to understand their requirements around data provisioning
  • Work with the documentation and external teams to understand the structure of the data sources and the best way to connect to them
  • Implement data ingestion and data transformation following the DevOps spirit
  • Build automated data quality tests


Key Skills and Character:


  • Demonstrates a passion for and deep knowledge of advanced data analytics
  • Operationally proficient with the ability to plan, prioritise and deliver clear results
  • A team player with excellent interpersonal skills; able to collaborate across organisational boundaries, embrace change, and work in matrix management arrangements
  • Strong negotiation, influencing and presentation skills
  • Self-reliant, resilient and proactive
  • An evident passion for the hospitality industry is essential
  • Experience working with consumer data and/or digital media data is preferable but not essential


Technical skills you must have:


  • Solid Google Tag Manager experience
  • Solid experience working with GA4 raw data, including extraction to CDP or Data Warehouse
  • Decent SQL skills
  • Python experience


Tools you will be using:


  • Python for data ingestion and complex data transformation
  • DBT for data transformation and documentation
  • GitHub
  • Snowflake – our data warehouse
  • GCP as much as necessary to extract data to Snowflake