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B2B Marketing Manager
2 months ago
Working closely with the sales team to drive and support with B2B Marketing within the legal services sector.
Responsibilities will include:
* Work closely with the sales and commercial teams to develop and implement account based marketing strategies that align marketing efforts with sales goals.
* Develop and implement cutting-edge demand generation strategies that drive lead generation and customer acquisition.
* Developing engaging content, including presentations, sales literature, email marketing campaigns and support materials to nurture leads through the sales funnel, ensuring timely and personalised communication to aid conversion.
* Utilise marketing automation tools and AI-driven insights to nurture leads, turning prospects into opportunities for the sales team.
* Develop and implement paid media strategies to drive demand, incorporating platforms such as LinkedIn, Social Media and Google.
* Managing the end-to-end execution including ad creatives, targeting parameters and ongoing performance monitoring and reporting.
* Manage and support attendance at key trade events to raise awareness of the business offering.
Key Skills and Experience:
* 5+ years of experience in either B2B / SaaS marketing / marketing agency, focusing on demand and lead generation.
* Demonstrated experience of creating and executing successful B2B demand generation campaigns and strategies working closely with sales teams, demonstrating tangible results in increasing quality leads, conversion rates and sales.
* Experience of inbound marketing including B2B content marketing and conversion optimisation.
* Experience in developing and implementing account based lead generation and nurturing strategies including segmentation, targeting and personalised communication.
* Knowledge and experience of delivering results through paid media strategies (including LinkedIn, digital advertising platforms and best practices in B2B digital marketing.
* Experience in producing and delivering webinars and in person events.
* Understanding of sales processes and the ability to collaborate with sales teams to provide the necessary tools and resources.
* Experience in targeting specific audiences having worked in either a strong B2B lead gen, SaaS Marketing or Marketing Agency recruitment role previously
