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Senior Marketing Executive

2 months ago

South Bersted, United Kingdom Workshop Recruitment Full time
The Senior Marketing Executive will be a dynamic, personable and enthusiastic individual.  You will enjoy the freedom to express your creative side by planning, executing and evaluating a wide and varied range of digital marketing campaigns across email, web, social and more.
Key duties of the Senior Marketing Executive
Contributing to all activities detailed within the marketing plan with a view to helping the team achieve its monthly targets around lead generation, prospect engagement and website traffic.
Support the professional development of junior marketing team member.
Planning, building and delivering email marketing campaigns for clients, prospects and partners.
Managing social channels (including responsibility for running paid campaigns).
Creating, delivering and analysing PPC and other digital advertising campaigns.
Content creation and promotion, including both written and design projects.
Driving the content and communications plan in accordance with team strategy.
Updating and managing the company website, including periodic reviews of content and SEO performance.
Producing graphics, stand designs and printed materials to support our attendance at global events.
Ensuring our brand message is strong and consistent across all channels and marketing efforts.
Participating in the creation of quarterly and annual marketing plans.
Monitoring and reporting on marketing performance across digital channels.
Skills and Knowledge
Three years’ experience in a B2B marketing role
Experience of running successful marketing campaigns.
Demonstrable success with email campaigns.
Working knowledge of basic HTML (or the ability to pick this up).
Experience of managing social channels, and content delivery.
Solid knowledge of web analytics, including paid advertising and Google Ads etc.
Experience with CRM software and database management.
Proficiency with Microsoft 365, including Word and PowerPoint.
Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.
Able to produce compelling marketing copy for a variety of different formats.
Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.
Strong interpersonal and communication skills, collaborating between clients, the Project and Sales teams.
A team player who is at ease working in a close-knit team and building strong professional relationships.
Good analytical and problem-solving skills.
Salary and Benefits
Up to £35K
20 days holiday rising to 25 days with service
Birthday off as holiday
Pension
Wellness initiatives
Hybrid role, 3 days office / 2 days home
Opportunity to travel to overseas events