Paid Search

2 weeks ago


London, Greater London, United Kingdom IPG Mediabrands Full time

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.

We have extensive offerings spanning performance marketing and data and technology.

Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

The Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service.

Your key client will be Mattel and include the management of their accounts across EMEA .

Reporting into the Account Director , you will be responsible for both the strategic development of your client's accounts and organization of your team.

You will work with Account Executive s , and be responsible for organizing their workload, overse eing the quality of their work and training needs.

Strategic Search Engine Marketing
Establish an understanding of all areas of Kinesso's expertise and the products/services we can provide to your clients
Contribute in developing new products and ways of working that improve SEM & YouTube results
Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM
Help to educate the clients on PPC/SEM & YouTube strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
Participate in and learn about social marketing and the impact for our clients

Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.

Leadership & Management
Lead the day-to-day client relationship, campaign or project development and execution
Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director
Prepare and lead performance review presentations
Lead development of regular results analysis & reporting, recommendations and presentations
Excellence in Client Service
Build an understanding of the client's business and digital marketing objectives, and develop strategies to help meet those objectives
Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; Provide counsel to client's marketing issues and opportunities, engaging Account Director as appropriate
People Management
Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing feedback on performance
Keep Business Performance Director informed of teams development and performance
Identify opportunities for junior team members to take ownership of tasks or projects to develop and grow
Needs to have search marketing experience, responsible for planning and managing campaigns across Google Search Ads and YouTube
Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
Have driven e-commerce performance using third party bid-management tools eg. Experience managing PPC campaigns across multi-account MCCs
Be a trusted, knowledgeable source of information and developments in search marketing
Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
Strong commercial skills

We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Retail discounts
Electric vehicle salary sacrifice car scheme
Wellbeing programme, including Headspace & flu jabs
Interest free season ticket loan
Paid time off for Volunteering
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Independent mortgage advice
Financial education
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more
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