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Paid Search Account Manager
3 months ago
Paid Search Account Manager / £350pd (INSIDE IR35) / Start ASAP
A Media Agency are looking for a Paid Search Account Manager to join the team to help shape and inform our client strategy, whilst ensuring excellent Paid Search media delivery in collaboration with the rest of the Paid Search team. This person will play an integral role in the day-to-day running of a busy client account. They will be required to work with their line manager to help oversee more junior team members, with the overall aim of first class Paid Search campaigns delivery at all time.
The ideal candidate is someone with a excellent working knowledge of the Paid Search ecosystem. This person will also be required to develop relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things Paid Search.
Key Responsibilities
Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running client accounts. Several key areas of focus are required for the role, including:
Campaign Management
• Developing comprehensive Paid Search media plans (+ supporting materials) that align with client's objectives and KPIs. Ability to clearly articulate the rationale for recommended strategy and tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of Paid Search campaigns across all the relevant search platforms (working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid strategy rules to achieve and exceed targets.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with Executives, Snr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain to the highest of quality, and consistent for our client.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
Client & Partner Management
• Acting as a key search point-of-contact for our client, ensuring their continuing confidence in the quality of the team and agency's Paid Search output.
• Demonstrating a deep understanding of the media and technology developments that influence our client's business. Able to identify opportunities to test and innovate in the Paid Search space, presenting these opportunities to line manager and relevant stakeholders to secure client backing and approval.
• Building and maintaining relationships with our key Google media partners.
Operational Excellence
• Identify opportunities to test and innovate in the Paid Search space. Presenting these opportunities to stakeholders to secure client backing.
• Working closely with line-manager to develop and implement testing/learning agendas for our client, that drive clear and actionable insights.
• Working closely with planning team + other channel specialists to ensure Paid Search activity compliments and enhances the wider marketing mix.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members and the Global Hub team to ensure processes are followed, allowing for prompt payment/invoicing and minimising finance queries.
About You
• The successful candidate should have experience working in a digital marketing or agency-based role (min 3 years experience) and will need to demonstrate a track record of working with clients or external stakeholders.
• Strong industry knowledge of Paid Search and associated format (PMax, Demand Gen...)
• Extensive experience setting up and optimising Paid Search campaigns across the key search platforms. Training certifications would be a plus.
• Experience planning large-scale Paid Search campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc).
• Forming strong relationships is important to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a winning can-do attitude, and the ability to lead and motivate team members in a positive light
•Highly organised and analytical, with strong attention to detail
•Proficiency in Excel (Pivot Tables, VLookups, etc)
Start date: ASAP
Location: London (on-site twice a week)
Rate: £350pd (INSIDE IR35)
Duration: 3 month contract
