Paid Search Manager

2 weeks ago

London, Greater London, United Kingdom Adaid Eu Full time

Based off Charing Cross Road (currently remote working), OMD EMEA are currently recruiting for a talented Search Manager to work in one of the most extraordinary, innovative and powerful brands in the world.

This is a strategic role that covers media planning and buying in Paid Search platforms such as Google and Bing. By being part of OMD, you will be exposed to the campaign development process from beginning to end – working alongside an in-house creative team that influences comms planning, media, and strategy.

Day to day, you will support and lead the team through all facets of Paid Search:

Supporting the development of local and global strategies for up to 23 markets, for both Branding and Retail (e-commerce) campaigns
Performing keyword research, copywriting, audience research, reporting, and optimisation
Supporting the alignment of Paid Search media execution with cross media plans in partnership with the planning and account teams
Liaise with partners on new products and beta opportunities, best practices, and measurement
Alignment with agreed campaign strategy, KPIs, and revenue performance.
Manage budgets and spend pacing
Drive overall account execution and campaign optimisation
Support cross functional reporting and insights
Working alongside the global team based in Los Angeles
Develop and manage client and internal relationships and comms

Key relationships:

Paid Search media team, cross-channel teams, agency team leads, global and local clients and teams, Search platform teams, creative agency

Essential job responsibilities:

Account & campaigns

Support the team on ongoing refinement of Paid Search media briefs and campaigns
Create media plans and submit for approval, with rationale on campaign planning and strategy
Ensure daily optimisation of live campaigns is done to achieve client objectives and KPIs
Build account structures for locally and centrally managed projects and clients
Keyword research and copywriting for Paid Search ads
Localisation of keywords and copy into your native language
Audience research
Liaise with planning team on campaign dates
Support the development of processes, methodologies, best practices and frameworks for client team
Ensure best practices are being used and brainstorm new approaches to achieving client goals
Follow campaign planning and set up checklists to ensure accuracy
Manage campaign trackers and creative schedules
Submit keywords and copy for approval
Execute campaign A/B tests and report on findings
Utilise standard naming convention for campaign set up
QA copy and video assets specs and provide screenshots

Budget

Management of budget across campaigns, including under pacing and avoiding overspends
Ability to support forecast and plan budget allocation and spend
Booking budgets based on publisher invoices
QA campaign set ups and budgets for flawless execution
Manage budget pacing and reallocation
Ensure the correct exchange rates and fees are being applied

Reporting

Keep track of reporting schedules and templates
Proactively provide insights on performance and optimisation recommendations on an ongoing basis
Coordinate and present reports to global and local teams and clients, including during PCA and QBR meetings
Daily monitoring of performance against campaign objectives and KPIs
Ensure metrics guidelines and nomenclature are applied to all performance analysis
Support comms planning and marketing science teams in implementing brand studies

Client

Development of client relationship and internal relationship and comms
Present plans, reports and overall account status to client on a weekly basis
Create and present inductions for new and existing clients
Keep up to date on latest digital developments to create client POVs on new opportunities and platforms
Ensure all Paid Search media projects are meeting client expectations, quality and hitting deadlines

Partners & Networks

Help identify and test new platforms and products, highlighting results and sharing across organisation
Maintain strong relationship with vendor partners, Search networks and technology suppliers to stay ahead of latest market trends and developments
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Support the set up of creative content hacks and brainstorms between media, partners, and creative teams

Qualifications:

Mandatory:

Relevant experience in Paid Search
Experience in performance media, e-commerce and brand Paid Search
Polished presentation, communication, and analytical skills
Have strong organisational skills, with ability to manage multiple projects at once
Maintain gravitas, forward thinking and strategic initiative
Ability to manage up
Hands on approach and passion for working in a fast-paced team
Proficient in Excel
Understanding of local media landscapes in EMEA
Excellent client facing skills
Preferred but not mandatory:

Experience using 3rd party technology such as Marin Software
Experience in working on regional or global accounts
Contract Type:

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