Senior SEO Manager

2 weeks ago

London, Greater London, United Kingdom Dext Full time

Who we are, what we do and why We are Dext - the world's leading provider of accounting & bookkeeping automation software.

Our products improve the efficiency and financial data workflow processes of accountants, bookkeepers, and businesses globally. We are trusted by over 1 million SMBs worldwide. The Senior SEO Manager is responsible for driving the development and execution of an integrated organic marketing strategy. This role focuses on enhancing visibility and engagement of our website with our key audiences.

The primary aim is to increase the share of organic traffic from non-branded searches and drive users through the marketing funnel to achieve our customer acquisition and revenue goals.


SEO strategy:
Create and oversee the strategy for our organic digital channels including, both mobile and desktop. Ensure the strategy is robust and aligned with our goals to enhance digital marketing growth.

~ Website performance:
Own the overall performance of the website and the roadmap, implementing strategies to boost efficiency and effectiveness.

~ Performance metrics and Analytics:
Define key performance metrics and ensure that tracking and analytics systems are properly set up and managed

SEO technical roadmap:

Take charge of the SEO technical roadmap, coordinate the implementation of technical fixes, and optimise the website in collaboration with the development team.

~ Content strategy:

Define the content strategy and SEO content playbook based on thorough keyword and audience research, oversee quality assurance and validation of content production with the content team.

~ Define and manage the backlink strategy, source and vet new vendors, and oversee implementation.

Growth in website Non-branded organic traffic
You can read more about our Diversity & Inclusion commitments here

Bachelor's degree in business, marketing, technology, or relevant field of study
~ Strategic thinking:
ability to develop long-term strategies that align with business objectives
~ Technical SEO knowledge:
deep understanding of SEO best practices, algorithms, and the factors that influence rankings
~ Experience utilising tools and technology to manage SEO, A/B testing, reporting and website content management
~ Analytical skills:
ability to interpret data and make informed decisions to improve site performance
~ Strong commercial aptitude:
understand relationship between channel metrics and its impact on overall business objectives
~ Demonstrable understanding of a B2B marketing funnel and how the different metrics impact conversion and activation
~ We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. A competitive salary;
~ Flexible working;
~25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday;
~ Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more);
~ Cycle to work scheme;
~ Access to the Learnably platform where you can spend your annual L&D allowance -
~ Payroll giving;
~ Mental health support through .

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