Marketing Manager

1 week ago

Edinburgh, Edinburgh, United Kingdom Locogen Full time
Job Description

Hybrid working (Stockbridge, Edinburgh).

Excellent & negotiable salary.

We are a flexible company with core hours of 10-4 and accommodating to people's personal and caring responsibilities.

Locogen are looking for an experienced Marketing Manager with strong digital experience to help us join our growing renewable energy company.

Locogen's vision is a world powered 100% by renewables; where everyone has access to affordable, sustainable energy and clean air. We're multidisciplinary; offering our clients consultancy, design, development, build and management of renewable and low carbon assets.

We have grown significantly over the last few years, both in the size of our team and the scale and scope of the projects we engage in. Our work is innovative and varied including utility scale projects, industrial behind-the-meter systems and community scale schemes. We cover Wind, Solar PV, Renewable Heat, Battery Storage (BESS) and Hydrogen.

We have big ambitions for the next few years, and we need a Marketing Manager to help us achieve them.

Some of the things you will be doing:

  • Working closely with our Commercial Director, Sales and Marketing team and our Heads of Department to create and execute our marketing strategy for the business as a whole and marketing plans for each of our service areas.
  • Owning our marketing budget and driving return on marketing investment for all our campaigns and activity.
  • Creating, designing and copywriting our content.
  • Publishing content on different mediums, in line with strategy, including our website (CMS and CRM hosted pages), video platforms, LinkedIn, partner / affiliate sites and email etc.
  • Generating and leading our digital marketing campaigns.
  • Generating and leading our relationship marketing.
  • Collaborating with our sales team to design and launch effective lead generation campaigns that drive impact to revenue KPIs across our marketing and sales funnel.
  • Collaborating with our technical teams to identify and create new marketing initiatives.
  • Briefing and managing delivery from our internal and external stakeholders.
  • Managing the end-to-end delivery of our event strategy and campaigns.
  • Monitoring and performance analysis, including implementing changes and adaptions.
  • Managing and training our small marketing team.
  • Writing press releases and responding to press enquiries.

Who would fit in?

  • An experienced marketeer who can do all things digital well – i.e. email marketing, content and social marketing, display / PPC ad strategy, Google Analytics etc.
  • Someone with strong copywriting ability and a creative eye.
  • Experience with web analytics, CRMs, and marketing automation packages are essential. We don't mind which packages you use because you can learn these: the main packages we use are: Google Analytics, HubSpot (CRM, marketing toolkit and sales toolkit), LinkedIn, SurveyMonkey, InDesign and Canva.
  • Good understanding of analytics; ability to design tests (A/B) and interrogate results.
  • Strong analytical skills and understanding of performance metrics.
  • Someone with event management experience.

It would be an advantage if you have:

  • A marketing background within a fast-growing SME, ideally offering a range of technical services.
  • Experience of establishing HubSpot marketing tool.
  • Thought leadership and white paper experience.
  • Experience dealing with press enquiries.

What is it like to work at Locogen?

We are a multidisciplinary team of friendly, innovative, and creative people who are passionate about renewable energy. We are informal, non-hierarchical, inclusive, open, and collaborative. Locogen is a place where everyone can grow, develop and do innovative and interesting work.

We love what we do and believe in empowering and trusting each other to deliver. We learn from our experiences, take accountability, and hold others to account. We are client focused and inspire each other to do the best we can. We like a chat and value communication with each other and our clients.

We are a social bunch so there is always something going on – we have regular organised socials and get togethers whether you work remotely or hybrid.

Some of our benefits:

  • Flexible working hours: core hours are 10am – 4pm - if you make up your weekly hours then we don't mind how you manage your time.
  • 'Digital nomad' policy: ability to work from anywhere for up to four weeks a year (subject to agreement).
  • 34 days holiday.
  • Ongoing professional and personal development opportunities – training, memberships, and educations costs covered.
  • Private Health insurance.
  • Life Assurance, Critical Illness, and Income Protection options.
  • Growth Shares Scheme.
  • Pension at 10% (5% employee/ employer contribution split). We are flexible on if employees want to opt out or contribute more of their salary.
  • Enhanced maternity and paternity policies.
  • Cycle to Work Scheme.
  • EV Car Scheme.

No candidate will meet every single desired criterion. If your experience looks a little different from what we've identified, and you think you can bring value to the role then we'd love to hear from you.

We are not using agencies to recruit for this role so please apply to us directly.

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