Sales/marketing manager

1 week ago


Edinburgh, Edinburgh, United Kingdom The Innis & Gunn Brewing Company Ltd Full time

Job Title: Digital Marketing Manager

Company: Award-Winning Brand

The main focus of this position is to bring the renowned brand to life in the online sphere. As the digital lead within the company, you will collaborate closely with the Brand Team to develop and oversee a digital strategy that aligns with brand and business goals.

Key Responsibilities:

  • Strategy and Planning
    • Lead the company's digital strategy to support overall business and brand objectives.
    • Create and implement annual digital plans across different markets and channels.
  • Digital Communications
    • Create and execute a social media strategy to recruit consumers and amplify the brand's original positioning.
    • Manage content creation and social media editing to align with brand messaging.
    • Lead copywriting and editing for web, email, and social content.
    • Support brand goals through digital campaigns on various channels.
    • Drive the company's CRM strategy for engaging consumers online.
  • Website and Content Management
    • Collaborate with development partners to enhance web functionality and search rankings.
    • Oversee SEO strategies and successful PPC campaigns.
    • Manage online profiles and enhance web visibility.
  • Effective Budget Management
    • Handle digital marketing budgets efficiently.
    • Produce weekly and monthly digital reports.

Qualifications:

  • Highly creative with a knack for identifying target audiences and creating engaging digital campaigns.
  • Strong analytical skills and data-driven approach.
  • Stay updated on digital marketing trends and best practices.
  • 5+ years of experience in digital and social media marketing, preferably in an FMCG setting.
  • 2+ years of brand marketing/comms experience.

Skills & Traits:

  • Highly motivated and creative individual with a passion for craft beer.
  • Entrepreneurial mindset with excellent communication and networking skills.
  • Proficient in project, budget, and agency management.

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