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Bedford, Bedford, United Kingdom Receptional Full time{"h1": "Head of Off-Page SEO", "p": "We are seeking a highly skilled and experienced Head of Off-Page SEO to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive off-page SEO strategy to drive organic traffic and improve search engine rankings for our clients.Key...
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Bedford, Bedford, United Kingdom Receptional Full time{"h1": "Head of Off-Page SEO", "p": "We are seeking a highly skilled and experienced Head of Off-Page SEO to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive off-page SEO strategy to drive organic traffic and improve search engine rankings for our clients.Key...
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Senior SEO Specialist
3 months ago
- Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
- SBC Marketing & Services Provider of the Year 2022
- Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
- The Financial Services Forum's Agency of the Year Award 2023
Our values are what drives us: At Receptional, we're propelled by a shared ambition to redefine the digital marketing landscape. Our values are the pillars that support our journey towards innovation and excellence. As the perfect teammate, you will be: Dynamic: Embrace change, energise the room, and pivot swiftly to navigate the evolving landscape of digital marketing. Forward-Thinking: Anticipate the next big thing, innovate solutions, and set trends that keep us and our clients ahead of the curve. Curious: Always question, always learn. Your thirst for knowledge fuels our growth and leads us down unexplored paths to success. Collaborative: Together, we achieve more. Share ideas, unite efforts, and celebrate the victories as a team. Transparent: Communicate with clarity and honesty, building trust and fostering an open environment where ideas and feedback flourish. About the Role:Receptional is seeking a talented and motivated Senior SEO Specialist to join our growing team. As a Senior SEO Specialist you will be responsible for leading and optimising SEO strategies, managing high-level client relationships, generating new business, and driving continuous improvement within the team. Reporting to the SEO Manager, this position requires advanced leadership skills, strategic vision, and a comprehensive understanding of SEO best practices.
Key Responsibilities:SEO Strategy & Campaign Management
- Devise advanced SEO strategies for clients that align with their business objectives and deliver measurable ROI.
- Ensure all campaigns and projects exceed client expectations and meet deliverable goals.
- Seamlessly integrate SEO campaigns with other service areas within the organization.
- Lead cross-functional teams to ensure alignment on objectives and accurate forecasting.
- Identify and capitalize on opportunities for cross-selling and up-selling additional services.
- Lead contributions to new and existing client pitches/proposals with strategic insights.
- Provide expert-level strategic insight while ensuring campaigns deliver maximum value.
- Assist SEO Manager in developing relevant products/services, pitch decks, and appropriate costings.
- Showcase company work through developing testimonials, case studies, and thought leadership materials.
- Create and present insights reports and seek speaking opportunities to establish and maintain thought leadership.
- Ensure regular, accurate, and insightful client reporting.
- Collaborate with Client Services to develop and maintain clear client development plans for each key client, ensuring the team possesses the skills to deliver these actions.
- Provide strategic input into QSRs and KAM sessions, reviewing content team input to ensure alignment with client objectives.
- Develop and present relevant products/services, pitch decks, and costings.
- Showcase company work through testimonials, case studies, and thought leadership initiatives.
- Create insights reports and seek speaking opportunities to establish thought leadership.
Skills Knowledge and Expertise:
- Extensive experience in SEO (on-page, off-page, and strategy).
- Proficiency in project management with a proven track record.
- Ability to identify potential in clients' existing activities and match with company services.
- Strong understanding of budgeting and progress reporting.
- Advanced knowledge of performance evaluation techniques and metrics.
- Excellent communication and interpersonal skills.
- Exceptional organizational and time management abilities.
- Proficiency with tools such as Ahrefs, Semrush, Screaming Frog, GA, and GSC.
Transparent
- We have open, honest conversations and strive to communicate clearly and constructively.
- Company-wide meetings every Monday
- Whole-team business reviews every quarter
- Twice yearly appraisals
- Transparent pay scale and skills matrix
- Bonuses split equally among the team
Forward-thinking
- We invest in innovation, thought leadership and wellbeing, to improve our people and work.
- Free fresh fruit and healthy snacks
- Mental health training and first aiders
- Annual health check and flu jab
- Fantastic pension plans
- Enhanced pay for parental/adoption leave
Dynamic
- We're flexible in our work and value creative thinking.
- 3 days in the office, 2 days at home
- Modern, spacious office with table tennis
- Cycle-to-work scheme
- Your own high-spec PC
- Monthly rewards for top performers
Collaborative
- We're an integrated team. We see strength in diversity and value collective expertise.
- A focus group to make everyone's voice heard
- Quarterly days out - from canoeing to falconry
- Team fundraising for our charity of the year
- Celebrations for Pride, Black History Month and more
Curious
- We're inquisitive and think beyond the brief. Information and experience make us smarter.
Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years. A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious. We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed.
Our purpose is to create Better People, Better Lives. It means we:
- Hire people with potential and enable them to flourish;
- Contribute research and insights that drive industry change; and
- Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.
We're always looking for enthusiastic people to join us across our teams:
- Business Development & Marketing
- Content
- Creative
- HR, Finance & Development
- Operations
- Outreach
- Paid Search & Social
- PR
- SEO