Head of Brand Europe

7 days ago

Burntwood, Staffordshire, United Kingdom Busy bees Full time

Job Title:
Head of Brand - Europe

Reports to:
European Marketing Director

Employment type:
Full time permanent, 35 hours, Monday to Friday

Based:
Burntwood, Hybrid but willing to travel to sites/events around the UK when needed

Salary:
Up to 60k DOE

About the role


As Head of Brand (Europe) you will be responsible for the brand strategy and reputation, external communications, research, customer performance and retention, and inter-department marketing support.


About Busy Bees


Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with almost 1000 centres across the globe operating in 10 countries.


About the benefits

  • Hybrid/remote working
  • 25% performance bonus
  • Substantial childcare discount
  • Enhanced holiday allowance with an extra day off for your birthday

Responsibilities

  • Develop and deliver effective short, medium, and longterm brand strategies to achieve KPIs, including brand awareness, consideration, and media coverage.
  • Lead the PR strategy, including all aspects of press management, reputation management and crisis communications.
  • Develop and deliver the external relationship strategy, including leading on all partnership activity.
  • Develop and deliver the research strategy, acting as the central knowledge point of the business for market and customer insights.
  • Work with key stakeholders to deliver initiatives that support prospective visiting parents into joining Busy Bees
  • Lead on customer lifetime communications, both brand and operational support
  • Represent the customer with a clear understanding of parent data and insights.
  • Own the central support of marketing briefs from other departments and centres.
  • Work closely with acquisition to ensure brand activity is supporting lead generation.
  • Measure the ROI and effectiveness of all brand activities to ensure spend and activity are optimised at every opportunity.
  • Lead on the strategy for brand content across all channels.
  • Manage, coordinate, and optimise agencies to achieve objectives, KPIs and SLAs.
  • Be the central coordinator for crossteam initiatives, ensuring the brand, customer and performance are always championed.
  • Be a key leadership figure in the team, supporting both the team objectives and the European Marketing Director.
  • Work seamlessly across online and offline channels.
  • Coordinate, multitask and effectively work crossfunctionally, across a range of initiatives and with multiple stakeholders.
  • Effectively manage priorities and deadlines.
  • Measure and optimise initiatives that have a direct impact on the performance of centres.
  • Manage and optimise the brand budget.
  • Able to work strategically and tactically.
  • The tenacity and motivation to be the initiator and implementer of changes that will positively impact performance.
  • An excellent people manager, who will continuously support, motivate, and develop their team in line with individual and business aspirations.
  • The agility and ability to navigate macro and micro change.
  • An effective communicator.
  • Excellent multitasking skills.
  • Commercially minded.
  • Confident with data.
  • Measurement focussed.

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