Retention Marketing Manager

1 week ago

London, Greater London, United Kingdom ABL Recruitment Full time
Job Description

Job title: Retention Marketing Specialist

Estimated start date: 24th June 2024

Pay rate: £250 to £300 per day + Holiday pay

Expected duration: 9 months (May extend)

Location: Hybrid working with 2 days in the office and 3 days working from home

Our client is a global technology leader, offering products and services in entertainment, retail, technology and various other sectors. Their audio entertainment brand is seeking a skilled retention marketer to join their team.

As a growth marketer, you will lead retention initiatives to enhance the customer lifecycle experience. Your role involves brainstorming, implementing, and automating marketing campaigns across different customer journey phases, conducting experiments on the company's applications and website.

Responsibilities

  • Campaign Strategy: Develop tailored retention marketing strategies for diverse user segments to boost app engagement and minimize churn rates. This includes conducting tests to reinforce the value proposition, educate users about the product, and promote unique content.
  • Campaign Execution: Strategize, execute, and optimize app and web campaigns utilizing internal marketing technology tools. Additionally, utilize channels like push notifications, in-app messaging, email, and social media to re-engage inactive users and deter churn.
  • A/B Testing: Initiate A/B tests to assess the efficacy of different retention approaches, adjusting campaigns based on performance data for continual enhancement.
  • Lifecycle Marketing: Create and implement lifecycle marketing campaigns to lead users through vital app stages, from onboarding to retention and reactivation.
  • Cross-Functional Collaboration: Work closely with product teams to integrate features and functionalities that enhance user engagement and satisfaction, offering valuable insights and feedback based on customer data.
  • Retention Metrics Tracking: Monitor and analyze key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and effectiveness.
  • Customer Feedback Analysis: Collect and analyze customer feedback and sentiment data to uncover user preferences and pain points, using these insights to shape retention strategies and product enhancements.
  • Develop a profound comprehension of customer interactions with the product and the underlying reasons influencing their decision to stay with or leave the service.

Requirements

  • 3+ years' experience in designing and launching email, on-site, and app marketing campaigns
  • Experience in creating and executing customer retention campaigns (Apps/Websites) is highly advantageous
  • Strong aptitude for testing and experimentation: demonstrate strategic and analytical capabilities, including the ability to interpret data and extract vital insights to propel the business forward
  • Exceptional project management, organizational, and prioritization skills
  • Prior exposure to operating within a cross-functional environment involving product, tech, QA, program, and international teams
  • Outstanding verbal and written communication abilities
  • Preferably, previous experience in retention marketing

  • Retention Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Yellowcat Full time

    Retention Marketing ManagerThe OpportunityThis role as a Retention Marketing Manager will drive retention initiatives to improve customer lifecycle through experience. You will be tasked with conceptualising, executing and automating marketing campaigns through various stages of the customer journey and lead experimentation across apps and website.The...

  • Marketing and Retention Manager

    1 week ago

    London, Greater London, United Kingdom QVC, Inc. Full time

    Retention Marketing Manager - International Markets page is loaded Retention Marketing Manager - International Markets Apply locations UK, West London, Chiswick QVC time type Full time posted on Posted 30+ Days Ago job requisition id R73623 Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands – QVC, HSN,...

  • Retention Marketing Manager

    1 week ago

    London, Greater London, United Kingdom QVC Full time

    Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV,...

  • Retention Marketing Manager

    1 week ago

    London, Greater London, United Kingdom QVC, Inc. Full time

    Retention Marketing Manager - International Markets page is loaded Retention Marketing Manager - International Markets Apply locations UK, West London, Chiswick QVC time type Full time posted on Posted 30+ Days Ago job requisition id R73623 Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands – QVC,...

  • Retention Marketing Specialist

    1 week ago

    London, Greater London, United Kingdom ABL Recruitment Full time

    Job title: Retention Marketing SpecialistEstimated start date: 24th June 2024 Pay rate: £250 to £300 per day + Holiday pay Expected duration: 9 months (May extend) Location: Hybrid working with 2 days in the office and 3 days working from home Our client is a global technology leader, offering products and services in entertainment, retail, technology and...

  • Product Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    As Product Marketing Manager you will develop strategic product marketing plans, and work with key stakeholders across the group. The role will drive GTM strategies to drive retention and commercial goals. Client Details A globally recognised travel brand, with HQ in London DescriptionDevelop and manage strategic product marketing plans for the...

  • Customer Retention Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Connect Fibre Full time

    Customer Retention Marketing Manager Connect Fibre Working from Home Competitive Salary plus Excellent BenefitsConnect Fibre is a rapidly expanding and exciting new business offering the very latest 'full fibre' to homes and businesses across the nation. With broadband speeds of up to 1000Mbps, new Wi-Fi 6 technology, exceptional customer service, and...

  • Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Chief Marketing Officer - B2B Publishing Chief Marketing Officer – B2B Publishing - London Hybrid working (c2-3 days per week in Central London office) Permanent role - Full-Time *You must have strong B2B publishing (subscriptions and events) experience to be considered for this role Amazing opportunity to join this fast-growing London based B2B...

  • Head of Retention Marketing

    1 week ago

    London, Greater London, United Kingdom Bloom & Wild Full time

    Hi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It's being there for the highs. Stepping up for the lows.Care has been at the heart of our business from the start. From the products we source, and the...

  • Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £65,000

    Job Description Senior Marketing Manager – B2B Financial Publishing – Global Brand - London to £65k Basic + Bonus & Superb Benefits Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager. You'll...

  • Customer Retention Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Connect Fibre Full time

    Location: Remote working with occasional UK travel We area rapidly expanding and exciting new business offering the very latest 'Full Fibre' to homes and businesses across the nation. With broadband speeds of up to 1000Mbps, new Wi-Fi 6 technology, exceptional customer service, and costing no more than current internet packages, customer growth is expected...

  • Retention Marketing Co-Ordinator

    1 week ago

    London, Greater London, United Kingdom Dembach Goo Informatik GmbH & Co. KG Full time £25,000

    We have an exciting opportunity for a Retention Marketing Coordinator (Email & Display) to join our team at Fenwick As Retention Marketing Coordinator focused on email and display, you will play a crucial role in the execution of targeted and engaging email campaigns, as well as the management of display advertising initiatives. This position requires a...

  • Retention Manager

    1 week ago

    London, Greater London, United Kingdom Pizza Hut Full time

    Company Introduction Welcome to the flavourful world of Pizza Hut, where our handcrafted pizzas are made with passion But we're not just about pizza; we're here to help you shape your future and reach for the stars. No matter what success means to you, we've got your back every step of the way. Get ready to conquer challenges, seize opportunities, and rise...

  • Senior Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionSenior Marketing Manager – B2B Financial Publishing – Global Brand - Londonto £65k Basic + Bonus & Superb BenefitsHybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager. You'll join a...

  • Retention & Email Marketing Executive

    1 week ago

    London, Greater London, United Kingdom ZAVA Full time

    About ZAVA We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial & Operations Specialists work collaboratively, to develop and maintain a digital healthcare...

  • Head of Retention

    1 week ago

    London, Greater London, United Kingdom ZAVA Full time

    About ZAVA:We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost.Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial & Operations Specialists work collaboratively, to develop and maintain a digital healthcare...

  • Retention Marketing Specialist

    1 week ago

    London, Greater London, United Kingdom MOO Full time

    MOO set out to shake up the world of print back in 2006. And we've come a long way since. Today we're a 400 + strong team (we're thinking of getting matching jackets) who create print and digital products for companies of all sizes - from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.Our global HQ is in London, UK,...

  • Demand Generation Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    The Demand Generation Marketing Manager is a newly created role that is pivotal to help our client deliver their ambitious growth plans. This role will be based in the UK (hybrid working in London) while working across their teams globally. There is a hugeopportunity to have an impact during this time. This role is both strategic and tactical, translating...

  • Head of Retention

    1 week ago

    London, Greater London, United Kingdom MKJ Ignite Full time

    We are thrilled to collaborate with one of the rapidly expanding brands in the UK, listed in the Sunday Times Top 100. Located in North London with an opportunity to work in the office 3 to 4 days a week. This company has experienced significant growth in recent years and is anticipating further expansion in the coming years, both in terms of revenue and...

  • Retentions Executive

    1 week ago

    London, Greater London, United Kingdom Global Banking School Full time

    This role is strategic in nature, and you will be asked to develop policies and procedures to ensure student engagement and retention. This task will involve working with other stakeholders at GBS, primarily the academic departments, but also external stakeholders and internal support services. In addition, the Retention Manager will demonstrate effective...