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Marketing Officer

3 months ago

Stirling, Stirling, United Kingdom University of Stirling Full time

Post Details
Full time, Open ended

Interviews are expected to take place on Tuesday 24 January 2023

There is an expectation that work will be undertaken in the UK

This role is not eligible for sponsorship. Applicants require to have existing right to work in the UK

The Post
An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Officer.


The Marketing Officer will be responsible for the development and implementation of University marketing initiatives supporting marketing and recruitment targets which are fully aligned with the University's marketing strategy.

The post holder will support faculty marketing, delivering a range of marketing activities including delivering integrated media and marketing campaigns and conversion activities to support the delivery of student recruitment targets.

Confident in expressing their views, they will be able to offer professional advice and guidance to senior academic and professional support staff, as well as external stakeholders.

The post holder will be highly motivated, working on their own initiative as required, and managing their daily workload.

A critical eye for detail and high level verbal and written communications skills are core to the job. Discretion, persuasiveness, and the ability to be assertive when required is important.


The post holder will report to the Acting Marking Manager (Faculties)within the (CMR) Directorate and work effectively and efficiently between the directorate and the faculty to ensure the delivery of a fully integrated marketing service that meets institutional marketing objectives.


This role will be based at the University of Stirling Campus but agile working is supported and the post holder will need to be able to commute to the University when required.


Description of Duties

  • Create, deliver and implement integrated marketing plans to support the breadth of marketing activity including: undergraduate and postgraduate recruitment, academic research and eventsrelated activity.
  • Ensure marketing activities comply with brand and campaign guidelines, and are consistently applied across all media platforms.
  • Provide support and guidance to faculties and professional services on the full marketing mix including: advertising, photography, film, print, content, market research, exhibitions, publications and digital marketing.
  • Plan, develop, manage and monitor paid media campaigns across digital and traditional channels and integrate evaluation techniques.
  • Lead, manage and evaluate online profiles and entries on internal and external websites/databases.
  • Maintain and develop an uptodate library of compelling faculty facts, student case
studies/stories and a photo/film library for use in online and offline marketing communications.

  • Manage annual marketing budgets covering forecast and recommended spends and monitor/reconcile budgets of all marketing activities undertaken on a monthly basis.
  • Support communication of faculty research to profile the University's strategic research themes.
  • Represent the University at events including agent and student presentations and other recruitment events including Open Days, producing relevant marketing collateral to support these events.
  • Work with a diverse range of student ambassadors to develop authentic, student facing content in support of student recruitment and the student experience
  • Contribute to the development and implementation of corporate marketing strategic objectives and work with the Marketing Director to ensure the University's marketing implementation plans are aligned.
  • Create and edit highquality content for University publications and marketing materials (online and offline). This includes compiling content, commissioning copywriters and photographers, developing design briefs, managing photo/video shoots and liaising with external agencies and suppliers.
  • Work with the University Communications and Digital teams, contributing to media relations activities to raise the faculty's research and teaching profile.
  • Prepare briefing documents for creative and media agencies.
  • Developing and managing an effective network of contacts in the faculty and professional services and externally to promote and support recruitment activities.

Other Duties:

  • The duties listed are not exhaustive and may be varied from time to time as dictated by the changing needs of the Directorate.

Essential Criteria

  • At least three years' professional experience of marketing.
  • Relevant degree or equivalent relevant experience.
  • Excellent communication and project management skills.
  • Excellent skills in copywriting, editing and proofreading.
  • Experience in print buying and management.
  • Experience of using branding guidelines and developing marketing campaigns (online and offline) and acting as a brand champion.
  • Demonstrable experience of producing engaging, accurate content across a r