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Trade Marketing Manager
3 months ago
MONIN UK &I Trade Marketing Manager (9-12m Maternity leave cover)
Supporting our customers is at the heart of our business, and part of this service falls to our Trade Marketing Team. We are trusted category champions for many of our customers across wholesale, on-trade, and retail. Our commitment extends beyond providing exceptional syrups; we also prioritise delivering best-in-class customer experiences. We equip our partners with the necessary insights, training, and trade tools to drive their business growth and successfully navigate through the constantly evolving market and consumer trends.
Who We're Looking For:
We're seeking a candidate who brings Trade Marketing expertise from the brand or customer side, with a strong understanding of the UK Foodservice Wholesale market. Ideally, you'll have established relationships or networks within this customer base. Above all, we're seeking a self-driven individual who embodies openness, positivity, and a curiosity to learn and contribute to MONIN's success. Our team is passionate about what we do and we're looking for someone who shares that enthusiasm and can seamlessly integrate into our dynamic environment.
If you're ready to match our energy and enthusiasm, we'd love to hear from you
ROLE: As a Trade Marketing Manager, you will take ownership of executing all marketing initiatives targeting UK National & Regional Wholesale accounts, with a primary focus on the Foodservice Wholesale sector.
KEY RESPONSIBILITIES:
- Develop and Deliver Tailored Activation Plans: Create and implement customised activation plans for key wholesale customers, aligning with the annual channel activation plan.
- Lead Marketing Activities: Drive the execution of all marketing activities across the designated customer base. Set marketing performance metrics, monitor KPIs, provide regular reports, and offer insights to inform strategic decision-making and optimise campaign effectiveness and ROI.
- Collaborate with Brand Marketing: Work closely with the Brand Marketing team to create compelling content that resonates with wholesale partners. Provide necessary trade marketing tools, including physical and digital assets, brand collaterals, product brochures, leaflets, and promotional materials.
- Oversee POS Material Production: Ensure the production of high-quality and consistent POS and educational materials across all wholesale accounts.
- Coordinate Trade Shows and Events: Organise customer-specific trade shows, events, sales team training sessions, workshops, NPD presentations, and samplings to enhance brand visibility and engagement.
- Cross-Functional Collaboration: Liaise with Sales, Beverage Experts, MONIN HQ, and other relevant departments to ensure alignment with overall marketing strategies, objectives and broader company goals.
- Support Long-term Market Strategy: Assist the leadership team in developing the long-term market strategy plan and tactics for its execution.
OTHER RESPONSIBILITIES
- Budget Management: Take ownership of the Foodservice Wholesale channel budget planning and monitor its execution.
- GAP Analysis: Conduct channel-specific GAP analysis to identify opportunities for MONIN ranges/products.
- Identify Untapped Opportunities: Proactively identify untapped opportunities for MONIN beverage concepts.
- Annual Planning and Objective Setting: Actively participate in the annual plan-building process and assist in setting annual objectives.
- Reporting and KPI Tracking: Contribute to monthly reports and track KPIs to assess performance.
SKILLS AND KNOWLEDGE REQUIREMENTS:
- Degree in Marketing, Business Administration, or related field.
- Proven experience in trade marketing or related field, preferably within the food and beverage industry.
- Strong project management skills with the ability to multitask and prioritise effectively.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
- Analytical mindset, skilled in data analysis tools and techniques.
- Proficiency in Microsoft Office Suite and marketing software applications.
- Knowledge of market research methodologies and consumer behaviour principles.
- Understanding of wholesale and foodservice channels and their dynamics.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Strong leadership capabilities with the ability to inspire and motivate teams towards shared goals.
Other:
- Nationally mobile for occasional travels for customer and company meetings and events
- Driving licence / active driver
- Right to work and live in the UK (no visa support required)
- Available to start by the end of July 2024
REWARD PACKAGE:
- Competitive basic salary
- Travel/Car allowance
- Performance-related annual bonus
- Pension contribution
If you see yourself as a good fit for our team, please send your CV and motivation letter to , or contact me for additional information.
