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Senior Manager Product Marketing

3 months ago

London, Greater London, United Kingdom Ledger Full time

London, United Kingdom - Go to Market – Communication & Marketing

We are looking for a talented Product Marketing professional to join our consumer services business unit (payment & transaction services). If you are someone who knows the crypto and digital assets landscape inside out and has a track record of successful marketing strategies in this realm, then you might be the one we're searching for


As a vital member of our Communications team, you will contribute significantly to increasing awareness, adoption, and engagement for our consumer products, which may include hardware wallets, mobile apps, and other digital asset management solutions.


Responsibilities:
  • Develop and implement effective marketing strategies for Ledger's consumer products and services;
  • Lead crossfunctional teams in creating product positioning, messaging, and go-to-market plans;
  • Collaborate with various teams to align product roadmap priorities with marketing initiatives;
  • Conduct market research to understand customer needs, industry trends, and competition;
  • Create engaging marketing materials like website content, videos, and case studies;
  • Manage digital marketing campaigns across different channels for customer acquisition and retention;
  • Analyze key performance metrics to optimize marketing campaigns;
  • Stay updated on industry trends and apply insights to marketing strategies;
  • Build strong relationships with customers, partners, and industry associations;
  • Provide leadership and guidance to the marketing team.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred;
  • Minimum of 10 years experience in consumer product marketing focusing on crypto and digital assets;
  • Proven experience in developing successful marketing strategies in the crypto industry;
  • Deep knowledge of blockchain technology, cryptocurrency markets, and digital asset management;
  • Strong analytical skills to drive marketing decisions through data insights;
  • Excellent communication and presentation skills for diverse audiences;
  • Demonstrated leadership ability with crossfunctional team management experience;
  • Organized, detail-oriented, and able to handle multiple projects in a fast-paced environment;
  • Entrepreneurial mindset with a passion for innovation and growth in emerging markets;
  • Experience in remote work environments is a plus.

If you are a strategic thinker, problem-solver, and excited about transforming the way people manage their assets, we want to hear from you.

What's in it for you?
  • Equity: Stock options to share in our success as we grow;
  • Flexibility: Hybrid work policy;
  • Social: Regular social events and office perks;
  • Medical: Comprehensive health insurance coverage;
  • Wellbeing: Personal development, coaching & fitness programs;
  • Vacation: 28 days of paid leave annually;
  • High tech: Access to premium office equipment and gadgets;
  • Transport: Ledger reimburses part of your preferred transportation costs;
  • Discounts: Employee discount on products.