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Media & Campaign Planning Assistant
3 months ago
We are looking for a Planning Assistant to join the Media Team within Marketing Communications.
You will work at the very the centre of the marketing team, connecting with channel experts (e.g., social media team), data partners (e.g., Dunnhumby) and our media agency to deliver insight lead media plans.
This role would be well matched to someone who is organised, works collaboratively with others, creative, and has ultimately has a passion for the ever-changing Media landscape.
The Hiring Manager for this vacancy is Sophie O'Sullivan
You will be responsible for
- Supporting the relevant Lead Campaign Planner to deliver awardwinning campaigns that reach millions.
- Endtoend management of smaller campaigns to help drive sales and brand affinity throughout the year.
- Working with our Media agency; Mediacom to build engaging and innovative media plans.
- To ensure we always support our Brand team by delivering Media plans that match the overall brief and objective of the campaign to the business.
- Partnering with our Campaign Planning team to build engaging and innovative media plans.
- Developing relationships with external media owners and other external agencies (i.e., creative, audit, etc.).
- Working closely with both internal/external insight teams to prove effectiveness of media activity.
- Ensuring cohesion and alignment across paid, owned and earned channels.
- Aligning with Mediacom and Campaign teams to ensure all necessary food/product nominations are addressed in each channel of the plan.
- Working closely with our insight team to set objectives and measure campaign success and driving improvements.
- Supporting with general campaign management, including briefs, briefings, meetings, and just generally helping the Media team.
- Staying up to date with media and retail industry news to keep us on the front foot.
- An appetite to get involved in initiatives that support the wider department.
Operational skills relevant for this job:
- Deliver inspiring briefs and feedback
- Develop impactful omnichannel communication
- Turn data into actionable insight at all stages of a campaign
- Craft a distinctive brand positioning
And some other elements you will need would be:
- Passion for retail and creating excellent Media plans
- A cando and inquisitive attitude.
- Creative and curious mind with an appetite to learn and challenge.
- The ability and energy to work in a fastpaced environment.
- A strategic and future facing brain.
- Excellent communications skills.
- Experience developing customer comms, preferably in multiple above and below the line channels.
- Experience managing projects and the ability to multitask and prioritise.
Experience relevant for this job:
- Experience with project and campaign planning
- Background in working with analytical and dataled insight
- Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels.
- Confidence in presenting to senior stakeholders across a business
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move.
Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers.It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities.
We're a big business with diverse working patterns and many business areas which means that we can find something that works for you.
Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week - combining office and remote working.
What's in it for you
We offer excellent benefits that help make Tesco a great place to work These include but aren't limited to:
- Annual bonus scheme
- Holiday starting at 20 days plus a personal day rising to 22 days after 12 months (plus 8 Bank holidays)
- Retirement savings plan save between 4% and 7.5% and Tesco will match your contribution
- Life Assurance 5 x contractual pay
- Great colleague deals and d