Senior Account Director

1 week ago

City of London Greater London, United Kingdom VCCP Full time
VCCP Social & Creator Senior Account Director

Are you someone who breathes social media, influencers, and creator marketing? Always up to date with the latest trends on TikTok? Do you analyze how brands present themselves on social media? We are seeking a talented individual to join the social team at VCCP, someone who is passionate about social media, influencers, and creator marketing, and understands how to leverage them to benefit brands in captivating and effective ways. This role calls for an innovative thinker who strives for excellence, refusing to settle for mediocre social media work. Additionally, organization, accountability, and a strategic approach are essential. This is a thrilling opportunity to work with major UK and global brands, pushing the boundaries of exceptional social creative work. At VCCP, where we focus on creating culturally impactful work, we are looking for someone to spearhead this mission for our social clients and create groundbreaking content that resonates across the internet.

Some key skills and competencies we seek include:
  • Developing and executing creative social media strategies to achieve client objectives and enhance engagement, awareness, and conversion rates.
  • Staying informed about the latest trends, tools, and best practices in social media marketing to maintain a competitive edge.
  • Mentoring and inspiring a team of social media experts, offering guidance, feedback, and opportunities for professional growth.
  • Nurturing a collaborative and innovative work environment that fosters teamwork and creativity to deliver outstanding social media solutions for brands.
  • Establishing and nurturing strong relationships with clients, particularly social media leaders, understanding their business objectives and providing strategic social media advice.
  • Presenting social media strategies, campaign results, and insights to clients in a clear and compelling manner.
  • Supervising the implementation of social media campaigns across various platforms, ensuring quality, consistency, and alignment with client brand guidelines.
  • Monitoring campaign performance, optimizing strategies in real-time, and providing regular updates to clients and internal stakeholders.
  • Analyzing social media metrics, tracking KPIs, and producing insightful reports to evaluate campaign effectiveness and ROI.
  • Offering actionable suggestions based on data-driven insights to enhance future campaigns and strategies.


Commercial and Financial Responsibilities
  • VCCP Senior Account Directors act as the primary strategic advisors to their clients and serve as key individuals to assist them with business challenges. While reporting directly to the Social Managing Partner, you will share the responsibility for overseeing the accounts and pursuing new business opportunities.
  • You will guide your social project team in crafting proactive and responsive strategic proposals that deliver tangible value to your clients.
  • Identifying and cultivating relationships with influential social clients with budget authority (and broader marketing team clients) at senior levels, identifying opportunities and formulating growth strategies within your accounts.
  • Cultivating and maintaining connections with key figures in partner agencies.
  • Ensuring that client revenue targets are met across your projects — forecasting and responding promptly to shifts in your clients' businesses affecting revenue are part of your accountability.
  • Leading client negotiations with high-level procurement and marketing contacts to finalize agency fees and retainers.


Account and Project Management
  • VCCP Senior Account Directors are encouraged to treat their account team as a mini agency, operating effectively in the entrepreneurial environment characteristic of the agency's culture — we embrace initiative and foster an entrepreneurial spirit.
  • With this approach, VCCP Senior Account Directors motivate and lead the account teams to deliver top-notch account management, ensuring that projects are executed with excellence, on schedule, and within budget.
  • You will ensure adherence to VCCP's reporting and legal procedures and manage client accounts according to the terms of any contractual agreements.
  • Guaranteeing that your team follows account billing processes, maintaining a sense of urgency in accurate and timely invoicing, aligning with or exceeding your forecast sessions with the Managing Partner.


Delivery of Outstanding Agency Work
  • Actively developing, implementing, and sharing novel methods to enhance the quality of work within the agency — supporting the agency's core values and challenger mindset.
  • Taking charge and assuming responsibility for the agency's strategic and creative responses to briefs, overseeing the social media specialty while ensuring it harmonizes with the overarching brand strategy, evaluating quality and budget alignment, and benchmarking against set objectives/KPIs.
  • Collaborating with your team to craft exceptional and inspiring briefs that facilitate the delivery of superior strategic and creative solutions.
  • Overseeing the formal assessment of completed campaigns and dissemination of results — ensuring that insights are shared agency-wide and within your team.
  • Leading the review of creative work objectively and constructively, working closely with senior creative teams to deliver the best outcome feasible in the pursuit of culturally impactful work.
  • Engaging in new business and business development activities across the agency, collaborating with various specializations and global offices.


Talent Management
  • Guiding, motivating, developing, and evaluating staff — working to inspire and empower your team to excel in their roles. Involving and educating team members to enhance their individual and collective performance. Conducting timely appraisals, ensuring best practices in career development.
  • Driving initiatives that enhance the skills of individuals and the entire agency to keep pace with the rapidly evolving landscape of social media.


Integration

- VCCP's fundamental principle displayed prominently on the agency walls is 'IT ONLY WORKS IF IT ALL WORKS'.

VCCP Senior Account Directors must possess a diverse set of skills to ensure that ideas are conceived and executed bearing this principle in mind. They play a crucial role in challenging isolated thinking by ensuring that an idea is medium-agnostic and simple enough to resonate across all consumer touchpoints.

VCCP Diversity, Equity & Inclusion Policy

We believe that fostering a culture of inclusion within our agency, where everyone can flourish and express their true selves, is at the core of diversity, equity, and inclusion. VCCP is dedicated to providing equal opportunities and refrains from discriminating based on gender, age, disability, religion, sexual orientation, marital status, or ethnicity. Should you require any accommodations during the application or interview process, please inform us.

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