Marketing Manager
2 months ago
Do you fancy working one of the UK's leading housing providers in London and the Home Counties?
The Role:
This is a 12-month fixed term contract for a Regional Marketing Manager.
Your role is to provide marketing expertise within regional new build sales teams and devise engaging, multi-tenure marketing campaigns (including Shared Ownership, Private Sale andLondon Living Rent).
Driving reservation conversions from marketing activity, this role will manage the marketing across a portfolio of developments and high-risk projects, regeneration and joint ventures through strategic marketing, delivering innovative content and collateraleffectively whilst achieving a strong ROI by optimising campaign performance.
Key responsibilities will include:
- Leading on delivering development marketing strategies and effective campaigns on time and within budget.
- Work closely within regional Sales and Marketing teams and with the Digital team to devise and implement strategic approaches and activities that deliver good quality leads.
- Plan, develop and deliver all required marketing collateral and sales tools.
- Work with and manage creative design and film agencies, photographers, and printers to create high quality event and campaign collateral and advertising creative.
- Effectively plan and deliver media campaigns in collaboration with media agency; ensuring that set objectives are achieved and the campaign in continually optimised.
- Analyse, evaluate and report on development marketing campaigns, strategies and KPIs ensuring to effectively evaluate data to enhance and optimise performance and ROI.
- Provide strong leadership, coaching and guidance to direct reports through effective line management and mentorship.
- Develop and maintain effective working relationships (internal and external) to create new opportunities, share information and improve our service offering and customer experience.
- Effectively manage project budgets including project forecasts, budget setting, overspend reporting and additional budget requests and cost per lead.
About you:
- Educated to degree level, Marketing qualification or equivalent qualifications or experience
- Previous marketing and campaign management experience in a B2C sales environment with a experience of delivering against targets (essential)
- Experience in the new homes property sector (desirable)
- Line management experience (desirable)
- Demonstrable experience developing targeted, considered marketing strategies that segment the target market
- Significant experience planning and delivering multichannel campaigns and a range of compelling marketing collateral and copy for a variety of audiences
- Proven experience measuring the effectiveness of and optimising marketing campaigns
- High levels of creativity, a keen eye for aesthetics and astute attention to detail
_We work as one_
The key to growth is in our differences, not similarities.
Alongside our partners, building a diverse, inclusive, and equal environment is at our core:
everyone is made to feel welcome and encouraged to be their authentic self. Respect is not an opt-in,it's the only way forward.
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