Paid Marketing Lead

2 weeks ago


Swindon, Swindon, United Kingdom National Trust Full time

We are currently recruiting for a new role of Paid Marketing Lead to join our Channels Team, working closely with our team of agencies, and with colleagues across the Trust.

The problem-solving, performance focus and communication skills of this role are vital as we focus on optimising our campaigns and working in an integrated, agile way.

This is a permanent position and internally this role is known as Media Planner & Performance Lead.


What it's like to work here:The places we help everyone to enjoy might be rooted in history, but our marketing is far from behind-the-times.

We're joining up the dots and strengthening our approach to make sure people feel emotionally connected with, and inspired by, our cause.

An exciting time? Absolutely. An extraordinary opportunity too

Over recent years, our marketing activity has come on leaps and bounds. We've drawn on insight to reach out and engage new audiences in bolder, more creative ways than ever before. We've amplified our brand and put in place powerful tools and strategies to deliver on ambitions.

Right now, it's about building on this - and we're looking for imaginative, creative sparks to help us do just that.


Your contractual location will be our head office in Swindon, however there will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust.

The role will involve travel to our head office to meet with stakeholders and your team.

What you'll be doing:

You'll be a key member of the Channels Team in the Marketing Department, responsible for building plans and delivering results through integrated channel plans for all lines of business across the National Trust, including Fundraising, Membership, Holidays and Retail.


You'll use your experience of digital channels to work collaboratively with colleagues, being the expert on channel performance and purpose.

Continual performance review will be your bread and butter, measuring against integrated plans.

You'll be skilled at delivering through others, working with specialist agencies and colleagues, but you'll also have hands-on experience to help you guide this delivery.


You'll be comfortable working in an agile working environment, embedding best practice techniques to support a varied set of objectives for our Marketing, Membership, Fundraising, Online Shop, Holidays, and local property teams.

Who we're looking forYou can view the full role profile for this role in the document attached.

You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role.

We'd love to hear from you if you have:

  • Experience of campaign planning and management using online techniques and knowledge of offline techniques
  • An understanding of Display advertising, Paid Search, Affiliates and SEO with an emphasis on Paid Social
  • An understanding of tracking implementation and associated digital marketing tools, particularly Meta Business Manager, Social Media Ad management platforms and website analytics platforms
  • Experience in managing large budgets and communicating return on investment (ROI)
  • Ability to build strong, collaborative working relationships with external suppliers and internal stakeholders
  • Ability to influence, interrogate and respond to briefs
The packageThe National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve.

We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.


  • Substantial pension scheme of up to 10% basic salary
  • Free entry to National Trust properties for you, a guest and your children (under 18)
  • Tax free childcare scheme
  • Rental deposit loan scheme
  • Season ticket loan
  • Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
  • Flexible working whenever possible
  • Employee assistance programme
  • Free parking at most locations
  • Independent financial advice

Requirements :
Compliance.
Eligibility to Work in the UK
Permanent f/t (37.5 hrs pw)
  • Paid Media Manager

    2 weeks ago


    Swindon, Swindon, United Kingdom Roomex Limited Full time

    remember your preferences (such as language); monitor the general performance of our visitors' experience when on our website - this information then allows us to improve the usability of our website for you and all our other visitors; store essential information to allow you to register and/or login to our site; allow you to share any of our website's...


  • Swindon, Swindon, United Kingdom Oak Furniture Land Full time

    We have a great opportunity for an experienced Performance Marketing Executive to join our friendly team at Oak Furnitureland. This is a hybrid role with 2 days in our Swindon head office (Tuesday and Thursday) and 3 days from home.The Performance Marketing Executive will support the Performance Marketing Manager in planning, creating and co-ordinating best...

  • Marketing Measurement

    2 weeks ago


    Swindon, Swindon, United Kingdom Nationwide Building Society Full time

    What you'll be doing You will be supporting the Customer, Brand and Experience in developing marketing insight for use across all media channels. You'll be identifying how Nationwide's marketing and media activity is performing to develop recommendations as to how resources should be allocated to generate the optimum value for Nationwide, where to direct...


  • Swindon, Swindon, United Kingdom CHANNEL ALT LTD Full time

    Duties: Support the marketing team in developing and implementing marketing strategies. Conduct market research to identify trends and opportunities. Collaborate with the sales team to create promotional materials. Provide administrative support to the marketing department. Assist in organising marketing events and trade shows.Requirements: Proficient in...

  • Marketing Executive

    2 weeks ago


    Swindon, Swindon, United Kingdom English Heritage Full time

    We are currently operating a hybrid arrangement, working 2 days a week in the Swindon office and the remainder from home.The role is a fixed term contract for 12 months starting June 2023 until June 2024.We need an all-round Marketing Executive to work across all channels in the Membership Marketing team. Supporting the direct marketing acquisition and...

  • Marketing Executive

    2 weeks ago


    Swindon, Swindon, United Kingdom Guru Full time

    A Marketing Executive / Senior Marketing Exec is needed to join a leading workspace design and build firm based in Swindon. If you're a passionate individual with a knack for creative storytelling and a flair for content creation, this is your chance to be part of something truly excitingWith over 30 years of experience, our client has established itself as...

  • Marketing Executive

    2 weeks ago


    Swindon, Swindon, United Kingdom Guru Full time

    A Marketing Executive / Senior Marketing Exec is needed to join a leading workspace design and build firm based in Swindon. If you're a passionate individual with a knack for creative storytelling and a flair for content creation, this is your chance to be part of something truly exciting With over 30 years of experience, our client has established itself...

  • Marketing Assistant

    2 weeks ago


    Swindon, Swindon, United Kingdom Frankly Recruitment Full time

    An exciting role has become available for someone keen to follow a career within marketing.Our client is a professional service provider. You will be working closely with our marketing teams based in Swindon.The Role Copywriting for case studies and articles Willingness to help with other marketing tasks like lead generation, product management, social...


  • Swindon, Swindon, United Kingdom CHANNEL ALT LTD Full time

    Responsibilities:- Communications: Assist in creating and distributing company communications, such as newsletters, press releases, and sales materials.- Sales Support: Provide administrative support to the sales team, including preparing sales materials, managing sales databases, and conducting research.- Data Analysis: Assist in analyzing sales data and...

  • Content Lead

    2 weeks ago


    Swindon, Swindon, United Kingdom Nationwide Building Society Full time

    What you'll be doing You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our commercial & brand outcomes. Managing the content team within the squad to provide direction and clarity on what's needed from a creative perspective, providing support and mentoring through delivery. You will...

  • Lead Generator

    2 weeks ago


    Swindon, Swindon, United Kingdom Purely Recruitment Solutions Full time

    Lead Generator Full time Outskirts of Swindon Salary is negotiable We are currently recruiting for a Lead Generator to join our expanding client based on the outskirts of Swindon. Main ResponsibilitiesInitiate outbound communication with potential leads through various channels.Conduct thorough research to identify potential leads within target industries...

  • Lead Generator

    2 weeks ago


    Swindon, Swindon, United Kingdom Purely Recruitment Solutions Full time

    Lead GeneratorFull timeOutskirts of SwindonSalary is negotiableWe are currently recruiting for a Lead Generator to join our expanding client based on the outskirts of Swindon.Main Responsibilities * Initiate outbound communication with potential leads through various channels. * Conduct thorough research to identify potential leads within target industries...


  • Swindon, Swindon, United Kingdom The National Trust Full time

    Digital Marketing Web Analyst - SwindonSummaryWe are currently recruiting for a Digital Marketing Web Analyst to join our team. This role will give you the opportunity to play a key role in providing the National Trust with reporting and analysis of online activity. You'll work as part of team who are responsible for implementing and progressing web...


  • Swindon, Swindon, United Kingdom Rocking Zebra Full time

    Responsible for supporting b2b demand generation channels Well regarded business, expanding rapidly Opportunity to join a dynamic sales team Hybrid, will suit an individual looking to expand into demand generation/performance marketing Maintain and manage customer and prospect data in CRM systems Provide a clear view of our campaigns to key stakeholders...

  • Marketing Officer

    2 weeks ago


    Swindon, Swindon, United Kingdom Pinewood School Full time

    Exciting opportunity for a highly competent Marketing Officer to join our Admissions & Marketing Team.This is a new role which will be responsible for proactively leading digital communications, social media and marketing and for managing all advertising, editorial and content creation. Pinewood School is set in 84 acres of rolling countryside on the...


  • Swindon, Swindon, United Kingdom Gonvarri Mh Full time

    Title: Marketing Campaign Manager Reports to: Head of Marketing Based: Swindon / Remote Responsible for: Managing marketing campaigns and steering of marketing projects Job Type: Full Time About Gonvarri Material Handling We manufacture innovative, cutting edge storage solutions through our global network. The Group has a strong local presence...

  • Marketing Executive

    2 weeks ago


    Swindon, Swindon, United Kingdom Kerr Office Group Full time

    Work Pattern: Full time position. Office hours are 08:00-16:00 Monday-Friday . Location: Swindon/Remote Join Kerr and together we 'll transform working lives As a Marketing Executive, you will play a pivotal role in shaping our brand image and driving business growth through strategic marketing initiatives. You will be responsible for developing and...


  • Swindon, Swindon, United Kingdom Rocking Zebra Full time

    Responsible for supporting b2b demand generation channels Well regarded business, expanding rapidly Opportunity to join a dynamic team Hybrid, will suit an individual looking to expand into demand generation/performance marketingKey purpose: Maintain and manage customer and prospect data in CRM systems Provide a clear view of our campaigns to key...


  • Swindon, Swindon, United Kingdom Banner Lane Limited Full time

    Banner Lane has been retained by a rapidly growing high-tech electronics company to recruit a Technical Marketing Manager.Our client specialises in bespoke RF and Power products for a variety of renewable, power, telecoms, military, government and commercial applications.Our client is a gold investor in people with strong financial backing from a large...


  • Swindon, Swindon, United Kingdom Page Personnel Full time

    Work for a business dedicated to your professional growth Put your own stamp on how things are done and grow yourself and the businessAbout Our Client:My client's main purpose is their focus on people and the service that they provide. They particularly focus on working with small to medium-size businesses on their technology needs, as well as providing...