Business Intelligence Analyst

1 week ago

Stevenage, United Kingdom The Institution of Engineering & Technology Full time

What if you could transform data into powerful business strategies?

What if your insights could shape the future of our business?

What if you were our Business Intelligence Analyst?

At the IET, making our world a better place starts by creating a better place for our people. At the IET you'll have more than just a job. Our work is exciting and challenging, connecting the people who solve the problems that matter. It means working with us has real meaning and impact, and you'll grow - professionally and personally - in ways you never thought possible. We're also making significant investments in our people, including providing a modern, vibrant workplace and embracing hybrid working.

What you'll be doing

In this key and varied role, you will be pivotal in driving operational effectiveness and achieving business objectives and strategic KPIs through timely and insightful analysis. You will be responsible for analysing and reporting on customer behaviour patterns and engagement, ensuring data quality and integrity, and advising on and contributing to enhancements in business processes. Additionally, you will collaborate closely with the Marketing department, various business units, and IET volunteers to fully leverage available data. Your insights will play a crucial role in improving and enhancing the customer journey, producing analyses and reports that inform business activities and go-to-market strategies.

What we hope you can bring to the role

Ideally you will bring a wealth of expertise to the role, including strong analytical skills and the ability to quickly assimilate complex information. You must have solid knowledge and experience using statistical and analytical tools, especially Power BI, and an understanding of how to improve data quality and assurance. Exceptional communication and relationship management skills are essential, also excellent organisational and planning abilities. You should be adept at managing workloads, working under pressure, and meeting tight deadlines. The ability to act on your own initiative while effectively collaborating as part of a team is crucial. Additionally, experience with marketing and content management systems, particularly email management systems, will be highly valued.

We'd love to get to know you

Is Imposter syndrome creeping in? Don't worry - we'd rather hear from you this time than not hear from you at all Read on for a little more information about the role; but also, keep in mind that we're open to discussing flexible ways of working, including reduced hours and working in an agile way, supported by a hybrid working framework that allows you to find the best place to do your best work.

A little more about the role

  • Provide business intelligence, data analysis and expert advice to business units, volunteers and marketing teams to support strategic KPIs and business objectives
  • Adapt, extend and enhance Business Intelligence reports for marketing and big data use across all IET products and services
  • Support the IET's change management programme providing guidance and advice as Subject Matter Expert
  • Support the Head of Data & Insight in preparing reports and insights to demonstrate business impacts in line with KPIs and other objectives
  • Manage the day-to-day relationships with the IET's IT solutions teams, data protection team and external Martech providers (including email, SMS and marketing automation tools) to ensure marketing and business colleagues are up to date with latest techniques and guidance
  • Proactively review use of data assets and identify ways to increase value return from internal and external data
  • Work with Marketing team to explore and expand customer engagement at the campaign level, including testing and best practice recommendations, to continually improve effectiveness of email marketing campaigns to maximise budget ROI
  • Stay informed of changes to data compliance and the e-marketing landscape, to ensure that business, volunteer and direct marketing activities are compliant with all relevant internal IET policies and procedures, the Data Protection Act, General Data Protection Regulations and subsequent amendments
  • Undertake additional responsibilities as requested by the line manager

A little more about what we're looking for

  • Strong analytical skills and ability to assimilate complex information quickly
  • Strong knowledge & experience of using statistical and analytical tools, including Power BI.
  • An understanding of how to improve data quality and assurance
  • Excellent communication, interpersonal and relationship management skills
  • Excellent organisational and planning skills, with good workload management skills and ability to work under pressure and to tight deadlines
  • Ability to act on own initiative as well as work effectively as part of a team
  • Experience of marketing and content management systems, in particular email management systems

What if you could be you? The IET is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To find out more, head over to our 'Work for the IET' site.

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