Offline Marketing Manager

1 week ago


Camden Area, Greater London, United Kingdom Unity Marketing Agency Full time

Job descriptionnAbout the Role:
We are seeking a highly skilled and experienced Offline Marketing Manager to join our dynamic team. In this role, you will be responsible for developing, implementing, and overseeing our company's offline marketing strategies.

Your main goal will be to enhance our brand presence and impact in traditional media channels while ensuring the effective use of financial resources.

This full-time position offers a competitive salary range of £25K/yr- £27K/yr reflecting the candidates experience and skills.

Key Responsibilities:

nDevelop and execute innovative marketing strategies focused on traditional media channels such as TV, radio, outdoor advertising (OOH), and print.nPlan and manage local marketing campaigns, ensuring they align with the company overall marketing goals and brand image.nLead event planning activities, including trade shows, corporate events, and community outreach programs.nEngage in B2B marketing initiatives to strengthen relationships with business partners and stakeholders.nOversee public relations efforts to enhance the company's public image and media presence.nHandle media planning and buying, negotiating with vendors and ensuring optimal placement and rates for advertisements.nManage and work within allocated budgets, optimizing the use of financial resources for maximum marketing impact.nCollaborate with cross-functional teams to ensure a cohesive and effective approach to marketing.nAnalyze and report on the effectiveness of marketing campaigns, making data-driven recommendations for future strategies.nRemain informed about industry trends and competitive landscape to adjust strategies as necessary.


Qualifications:

nBachelor's or Master's degree in Marketing, Business Administration, or a related field.nA minimum of 5 years of experience in offline marketing, with a proven track record in traditional media channels.nStrong expertise in event planning, B2B marketing, PR, and media planning.nExcellent project management skills with the ability to handle multiple projects simultaneously.nStrong analytical skills with a knack for data-driven decision making.nExceptional communication and interpersonal skills, with the ability to negotiate effectively.nCreative thinker with a flair for developing innovative marketing strategies.



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