Product Strategy Lead

2 weeks ago


Ryton, Shropshire, United Kingdom Jaguar Land Rover Full time
**Job Description

REQ ID:
117811

JOB TITLE:
Product Strategy Lead - JLR Classic

POSTING END DATE:
10/08/2023


We're re-examining our vehicles and what a vehicle means in the emerging world of automation, connectedness, electrification and the shared economy.

New ideas, new technology, and new approaches to mobility are our business. Join a team of next generation thinkers.

JLR Classic is unique in the automotive world.

Owner and custodian of two of the most iconic car brands in the world and an amazing back catalogue of products to work with.

We provide the widest range of products, services and experiences of any classic car organisation:
continuation models, reborn factory rebuilds, restorations, bespoke commissions and modern interpretations all with a global customer base.

We are planning to continue on our recent success and lead this exciting market place in the future with more new and innovative products, services and experiences.


WHAT TO EXPECT


Classic Product Strategy lead has the vital role of developing and directing the product and revenue proposition in line with brand strategy, on a global scale.

Working closely with the business development, commercial, engineering, PR and marketing teams within Classic, the role will build a robust product strategy that is built from investigation of the market, using market intelligence, customer insights, sales results and competitor activity.

All resulting in the most exciting and dynamic range offering anywhere in the global automotive market place, which will exceed customer expectations and drive revenue growth into our business.


Looking at our back catalogue of world renowned products you will have the responsibility to lead the innovation process to identify product opportunities, calculate volume and pricing strategies and be the voice of the customer in the ongoing product development process.

An innovative approach will be needed as we continue on the journey of traditional and unexpected product offerings in continuation, reborn, bespoke and conversion projects as well as identifying new areas to explore.

Key Accountabilities and Responsibilities

  • Product idea creation and development up to
  • Analyse the global Classic car market and provide product strategies that meet our business and customer needs
  • Identify volume and pricing scenarios taking into account market intelligence from sales channels globally
  • Have an active voice into the formation of strategies and any work streams which have material impact on product competitiveness
  • Ensure we deliver the greatest possible customer satisfaction and maximum revenue opportunities throughout the product development and delivery process
  • Lead all commercial aspects of the product cycles in conjunction with the sales and marketing teams
  • Support the product development process as owner of the product marketing deliverables up to KO, and continue to ensure the product delivered aligns to the business objectives throughout the gateway process from KO to FR
  • Use competitive analysis to further understand the market, strategic competition and identify opportunities for incremental growth

WHAT YOU-LL NEED

  • Experience of working in Product Development or Marketing role
  • A relevant business, engineering or marketing qualification an advantage
  • Experience of working on highly numerical / financially driven projects
  • A good understanding and appreciation of automotive market trends and competitive product knowledge
  • Comprehensive breadth and depth of product marketing and brand management knowledge and skills
  • Interest or experience in the Classic car market place and luxury goods sector
  • Interest in the innovation process and customer development an advantage

SO WHY US?


Bring all this to the home of premium innovation, and you'll find the opportunities to further your career working with a world-class team in state-of-the-art facilities.

We offer acompetetive salary and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

Jaguar Land Rover is committed to equal opportunity for all.
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