Social Strategist

2 weeks ago

London, Greater London, United Kingdom Connect Management Full time
Job Description

WE ARE HIRING

Job Title: Social Strategist

Salary: £40K - £50K/yr

Level: Mid-Senior level

Location: North London (office-based role)

Who are Connect Management?

Born in 2020, Connect Management are the UK's fastest-growing and largest social-first talent agency, boasting an impressive roster of over 165+ creators across industries including lifestyle, music, entertainment, fashion and more.

We've partnered with more than 1000 brands, executing monthly influencer campaigns for clients such as Aldi, 2k Games, NatWest, YouTube, Sky, LEGO, Cadbury and many more

Primary Goal:

Support the growth of key client accounts and new business pitches through gold-standard creative ideas, social strategy and knowledge of the influencer marketing landscape.

Creative Strategy:

  • Creating creator social strategy for both retained clients and new business briefs.
  • Translating client's strategic marketing and communication plan into a more social-led approach via engaging content ideas and viral creator campaigns.
  • Providing a strategic recommendation on both organic and paid creator campaigns.

Research, Platforms and Trends:

  • Researching successful and viral campaigns to implement new social ideas and strategies within our work.
  • Supporting our strategic thinking with social insights and industry reports.
  • Showcasing a deep understanding of social media platforms, analytics, tools and content executions (TikTok, Meta, and YouTube) in all work created.
  • Staying current with platform trends, updates, news, and viral content formats that brands and creators are leveraging and feeding this into strategy and briefs.
  • Providing social media consultancy, i.e. explaining platform/channel updates to your clients, ensuring they know how features work and how they can be best utilised in line with campaign objectives.

Pitching and Communication:

  • Leading kick-off calls with clients to establish business and social media objectives & KPIs.
  • Selling in your strategy by taking clients with you on a journey of how you got there.
  • Working closely with the Delivery Team and Content Creators across clients to ensure strategies are being implemented successfully.
  • Working closely with the Design Team to bring the creative and strategy to life in proposals and pitches.

Reporting:

  • Analysing social media metrics and reports to measure the effectiveness of existing campaigns to ensure all strategic recommendations are data-driven
  • Analysing successful and viral campaign case studies to implement new social ideas and strategies.

Must Haves:

  • Minimum 3 years' experience in a brand or agency or in a similar agency environment (e.g. PR, creative, digital)
  • Experience with influencer marketing, social and digital marketing.
  • Solid understanding of Influencer Marketing and Social Metrics (Impressions / Reach / Engagements)
  • Excellent communication, written and numerical skills

For the full job spec and more information on the role, please apply with your CV or send it to

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