Social Strategist- Channel 4.0

2 weeks ago

London, Greater London, United Kingdom Channel4 Full time

Vacancy Name

  • Social Strategist
  • Channel mth FTC)

Vacancy No

  • VN1569

Location City

  • London

Location Country

  • United Kingdom

Job Title:
Social Strategist
  • Channel mth FTC)
-
Reports to:Social Strategy Lead

-
Department:4Studio

-
Location:London
DEPARTMENT DESCRIPTION


4Studio is the engine room for Channel 4's digital acceleration strategy, with the mission to create, adapt and distribute brilliant content across the key social media channels.

We work very closely with key people and departments within C4 to make this a success.
JOB PURPOSE
Channel 4 is a world-class entertainment brand. The Social team within 4Studio is responsible for further building our world-class social media presence.

  • Our Social Strategists work closely with stakeholders and 4Studio's Content Team, Analysts and Social Media Managers to craft publishing and content strategies that define, elevate and consistently innovate our programming across social. They conceptualise and then articulate bold and cohesive social strategies, and get a kick from thinking over doing.
  • Starring some of the biggest and brightest names on the internet, Channel 4.0 combines thoughtful, authentic and innovative formats with playful chaos and endless lolz to reach young audiences serving up the content they love. We are looking for an industryleading Social Strategist to join us with the specific focus of taking our new entertainment brand, Channel 4.0, to the next level.
  • You will act as the key conduit between the Social team and key stakeholders across the business from Commissioning to Marketing, Sales and beyond. You'll use data and editorial insight to help drive key decisionmaking around how our output lives and breathes across the brand's existing social platforms (YouTube, Snapchat and Instagram) as well as scope out the opportunity and recommendations to expand distribution into new environments.
  • From using platformspecific insight to help superserve existing audiences and identifying opportunities to nurture and develop new ones, through to the creation of socialled partnerships, and advising on branded content opportunities, you'll be able to advise on what we should and shouldn't do to ensure our new Channel 4.0 brand and content is discover and consumed by the maximum target audience available.
    KEY RESPONSIBILITIES

Defining content and publishing strategies

  • You will be responsible for creatively developing, implementing and managing data
- and editorially-led strategies for the brand, across multiple platforms. From the volume of content to produce, through to what platforms it should appear on and why, you'll be the bastion of social knowledge for the business.

  • You will work closely with thirdparty production and social publishing teams to devise and signoff strategies in line with 4Studio and commissioning objectives constructing comprehensive plans that analyse budgets, define organic distribution via social channels/communities (inc. working with talent and influencers), consider thirdparty digital distribution (aggregator sites, editorial partners etc).
  • You will collaborate with our inhouse Audience Development specialists to agree and plan use of strategic paid support.
  • You'll be responsible for crafting clear, strategic briefs for independent producers (who will produce the bulk of the content) and where relevant for the inhouse Content team, to ensure the department hits key KPIs.
  • You will serve as the most senior social representative at crossdepartmental kickoff meetings, responsible for convincing stakeholders on strategic rationale behind distribution platforms and content focuses.
  • You will need to be able to understand the different brand purposes, tones and behaviours of Channel 4, E4 and their shows and how Channel 4.0 aligns and compliments with our overarching social strategy.
  • You'll be ahead of the curve when it comes to social media trends, platforms/products/tools and content innovation, and adept at working with analysts and publishing teams to assess the landscape, perform competitor analysis, utilise social listening tools, and ensure our accounts are always one step ahead of the competition.
  • You'll be responsible for agreeing and communicating social best practice across the business.

Autonomy & Judgement

  • You will be given a large degree of autonomy and the buck will often stop with you when it comes to making key strategic decisions, and influencing others to align with your thinking.
  • You will be one of few 4Studio team members based in London, so need to be confident and assured working in a small team physically, but electronically feeding into the wider team with all key updates.
  • You will need to be able to use data to feed insights back to key stakeholders.

Lead Innovation

  • We want to be seen as a cuttingedge brand. You will be at the vanguard of social innovation, es

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