Communications & Marketing Manager

2 weeks ago

Aberdeen, Aberdeen City, United Kingdom Petrofac Full time

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Petrofac is a leading international service provider to the energy industry, with a diverse client portfolio including many of the world's leading energy companies.

We design, build, manage and maintain infrastructure for our clients. We recruit, reward, and develop our people based on merit regardless of race, nationality, religion, gender, age, sexual orientation, marital status or disability. We value our people and treat everyone who works for or with Petrofac fairly and without discrimination.

The world is re-thinking its energy supply and energy security needs; planning for a phased transition to alternative energy sources. We are here to help our clients meet these evolving energy needs.

This is an exciting time to join us on this journey.

We support flexible working requests and have adopted a hybrid approach for most of our office-based roles. We ask employees to be present in the office at least three days per week.

Are you ready to bring the right energy to Petrofac and help us deliver a better future for everyone?

JOB TITLE: Communications & Marketing Manager

KEY RESPONSIBILITIES:

  • This communications and marketing specialist will be highly motivated and conscientious, energised by the opportunity to work across the full spectrum of marketing and communications.
  • Responsibilities will include:
  • Taking an active role in the development of Petrofac's communications and marketing strategy, management of plans and global channel development with a 'digital-first' mindset
  • Seeking out and driving impactful storytelling, creating written content and material that brings our priorities and story to life
  • Taking ownership of the delivery of own and team's objectives or tasks
  • Managing project costs, resources and stakeholder engagement
  • Driving delivery of a robust external relations service which protects and enhances the company's reputation, and playing a key role in emergency response preparedness
  • Translating our purpose, values and wider priorities meaningfully into inspiring internal communications campaigns and materials that educate and engage our people
  • Creating compelling Business Development (BD) and marketing collateral and high-quality input for key regional BD pursuits including bid material and case studies
  • Working collaboratively with our Support Services team to deliver exhibition, sponsorship and conference programmes - supporting creative realisation, brand and service line positioning, content and outreach
  • Leading relationships with agencies and other third parties, championing consistency and accurate implementation of the Petrofac brand
  • Building a strong network with colleagues across all businesses, functions and regions
  • Providing line management (as appropriate), direction, mentoring and guidance to other team members
  • This is an outline of key duties and accountabilities, rather than an exclusive or exhaustive list.
  • Facilitate problem solving across teams, departments, regions or business units
  • Skilled in providing thoughtful counsel to senior stakeholders on a wide range of business topics, clearly articulating engagement and reputational considerations
  • Strong appetite for industry knowledge and research, driving an awareness of key market and industry themes within the function - to increase thought leadership tactics and quality
  • Benchmarking of communications best practice, resulting in recommendations to design programmes and content that drive tangible and measurable improvement in employee and wider stakeholder engagement
  • Confidence and ability to manage live reputational considerations and communications tactics in a fast-paced environment

ESSENTIAL QUALIFICATIONS AND SKILLS:

  • Proven track record for managing and implementing B2B marketing programmes successfully and with demonstrable results, ideally with energy sector experience
  • Solid, up-to-date awareness of energy industry themes and challenges and associated experience
  • Experience and robust understanding of the in-house communications environment, including media relations and emergency response
  • Experienced in advising, collaborating with and influencing senior stakeholders
  • People management experience with ability to engage at all levels
  • Excellent knowledge of communication and marketing methods and channels including print, online, email, media, social media, webinars, blogs, events and speaking engagements
  • Experience of supporting business development activities
  • Aware of and adhere to the legal (and/or best practice and ethical) standards for marketing activities including advertising standards, opt out and data protection legislation
  • Strong attention to detail with impeccable writing and editing skills, proven across a variety of formats and media is essential for the role
  • Curious mindset, journalistic approach and a real appetite for finding and telling great stories across all media types
  • Ability to take complex, technical topics and turn them into meaningful, persuasive content
  • Clear marketing skills with ability to translate services and differentiators to align to the needs of each market or client
  • A resilient self-starter, with exceptional people skills, and strong oral communication skills
  • Strong relationship builder and influencer with ability to engage stakeholders successfully and contribute to constructive internal challenge where required
  • Able to quickly build credibility and hold the position of trusted internal advisor and establish relevant external networks
  • Highly tuned judgement, ability to spot potential challenges before they arise and advise stakeholders
  • Highly organised with exceptional project management skills, able to prioritise a varied and demanding workload in a fast-paced environment
  • Solid IT and digital communications skills
  • Support and empower people through coaching, mentoring, constructive feedback and sharing knowledge and expertise
  • Willingness to travel to Petrofac offices and key projects - which may include the US, Africa, Malaysia and Australia
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