Senior Marketing Effectiveness Analyst

2 weeks ago

London, Greater London, United Kingdom Remitly Inc. Full time
Senior Data Analyst - Marketing page is loaded Senior Data Analyst - Marketing
Apply locations London, United Kingdom time type Full time posted on Posted Yesterday job requisition id R_100882

Job Description:
Remitly's vision is to transform lives with trusted financial services that transcend borders.

Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home.

Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.

As a Senior Marketing Analyst you will report to the Senior Manager for Marketing Analytics.

You will drive analytical decisions for Remitly's owned marketing channels, specifically SEO and ASO.You would also provide expertise on designing A/B tests and evaluating across marketing channels and be a thought-partner and mentor to analysts and marketers.

You will lead the development and management of data and reporting tools, defining important KPIs, tracking and monitoring metrics movements and identifying insights.

Provide ongoing campaign analysis and optimizations using a defined set of KPIs for owned marketing channels, specifically SEO and ASO.

Proactively identify and interpret important drivers behind marketing and media performance, and deliver insights to channel owners to improve the efficiency of spend and performance of media as aligned with our goals

Design and implement reporting dashboards that track important metrics and performance trends, and provide actionable insights to marketing leadership.

Provide leadership in streamlining our data stack and improving and / or maintaining the quality and reliability of our owned marketing channels data, including data ingested from third-party partners.

Partner closely with the Marketing team to design tests and execute analysis to generate actionable insights.

7+ years of experience in A/B testing, digital marketing analytics, and comfort with basic statistical techniques (including causal inference and regression analysis).

~ Expertise with SEO and ASO and knowledge of tools / APIs such as Amplitude, Google Analytics and Lighthouse
~ Ability to represent complex information in easily understood visualizations (including Tableau, Excel (can perform complex functions)).
~7+ years experience with SQL, R or Python, and data visualization tools (e.g. Tableau, Periscope).
~ Experience building regular reports/dashboards to measure channel performance, support decisions on P&L management, find opportunities and performance trends while also helping analyze metric trends
~ Experience managing stakeholders, communication with executives, channel owners, partners, and contributing to projects and meetings
~ Quantitative, and analytics skills must be very comfortable with data analysis and Influencing decision-making
~ Paid Vacation Days
Health insurance
Commuter benefit
Learning and development benefits
Employee Stock Purchase Plan (ESPP)
Corridor Travel Benefit Reimbursement

Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world.

Remitly helps immigrants send money home in a safe, reliable and transparent manner.

Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.

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