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Paid Social Strategist

3 months ago

Cambridge, Cambridgeshire, United Kingdom Genie Ventures Full time

An amazing opportunity has arisen to join Genie Goals, one of the UK's fastest growing digital marketing agencies, as a Paid Social Strategist.

You will be responsible for the strategic management of client accounts.

Reporting to an Account Director, Paid Social Strategists drive the Genie digital marketing methodologies forward, continually pushing the boundaries and inputting into how we adapt to industry changes.

You will work to ensure we deliver the best account performance, excellent customer service, and client satisfaction and ultimately ensuring client retention on assigned clients.

You may also have responsibility for line managing and mentoring a small team of Digital Marketing Executives.

Key Responsibilities

Account management:

  • Oversee the digital marketing executives working on your client accounts to ensure the day to day delivery and success of campaigns
  • Create and articulate a vision/objective for assigned client accounts, including roadmap of projects to achieve that vision
  • Project manage (or execute) roadmap projects
  • Use your digital marketing knowledge to structure accounts for growth
  • Delivery of agreed services to assigned clients
  • KPI analysis and recommendations

Activity management:

  • Run digital marketing activity in your channel, working towards set KPI targets
  • Monitor activity, auditing and adjusting them for maximum performance
  • Run advanced digital marketing activity using advanced tactics and strategies

Client communication:

  • First point of contact for assigned clients
  • Proactive communication inspiring trust and building a good relationship
  • Send weekly reports and chair weekly calls with relevant clients and internal team members
  • Troubleshoot client requests to ensure any issues are resolved in a timely manner
  • Provide commentary and data analysis with valuable insights to the client with clear actions and learning

Learning and developing Genie methodology:

  • Provide proactive suggestions and recommendations into the Genie Goals digital marketing methodologies
  • Input into channel strategy meetings on how to best utilise new features and industry developments

Training:

  • Create and engage with your OKRs to drive forward your personal development
  • Support the training of the wider digital marketing team, teaching/tutoring modules where applicable
  • Stay up to date on the latest news and developments in digital marketing to continually grow your knowledge and keep Genie at the cutting edge of digital marketing

Line management (depending on experience):

  • Line manage a team of digital marketing executives and account managers
  • Daytoday mentoring of digital marketing executives and account managers

Other:

  • Track time and work to allocations within Mavenlink
  • Proactive reporting to senior management team
  • Presenting to internal and external audiences
  • Occasionally attend events to represent Genie
  • Responsibility to understand the requirements of GDPR
  • Ensure your team's processes are always compliant
  • Understand and comply with all Genie guidelines for security and data protection
  • Any other tasks or function which are required by Genie, particularly in relation to digital marketing