Ecommerce Lead

2 weeks ago

Swindon, Swindon, United Kingdom Simplyhealth Full time
Simplyhealth is a 150-year-old business with an amazing heritage and history of changing healthcare in the UK.

We're continually modernising, as reflected by the recent award to B-Corp status; something that is very important to our customers and to our people.

We have 2 million customers across our Health and Dental products and with an ever-increasing strain on the NHS, and a cost-of-living crisis, the products that Simplyhealth offer are needed more than ever before.

But Simplyhealth have bigger ambitions than that.

We're on a mission to improve access to healthcare for everyone in the UK to help people live their best lives.


As Ecommerce Lead, you'll join our Marketing team where you'll be accountable for the creation, execution and evolution of the Ecommerce strategy across our websites (predominantly and ), responsible for delivering a best-in-class experience for prospects and customers alike.


As the custodian of our websites, you'll be the relentless driving force behind site improvements, converting prospects and increase revenue, whilst improving access and usability for existing customers, to deliver increased retention and self-service of our products.


You'll lead the evolution of the conversion rate optimisation and usability testing capability; delivering the implementation, running, and monitoring of A/B or MVT experiences, ensuring the tests are running correctly and data is being collected and captured as expected.


Leading a team of three, you'll be confident, supportive manager who sets a clear vision for the future and will seek out opportunities to collaborate across the Marketing, Digital, Product and Customer Service teams to drive acquisition and retention opportunities.


We're interested in what you do and how you do things, not when and where you do them. Our 'smart working' approach gives you the best of all worlds - working from home, in our modern offices in Hampshire or on the move. This means depending on your role, there will be opportunities to flex when and where you spend your time to perform at your very best. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more. You might know it as flexible or hybrid working, for us it's just another day living our best lives


As Ecommerce Lead, you'll be passionate about delivering excellent customer experience, displayed through producing and maintaining high standards of work with meticulous attention to detail.

Equally you'll be highly organised, data-driven and inquisitive in nature, with a performance led approach.

You should have a willingness to undertake new challenges, be flexible, and work across marketing functions with a strong commitment to delivering performance targets, innovation, and digital best practice.

The role requires significant experience in building, developing, and managing, a team of skilled Ecommerce professionals.

Key skills/experience required

  • Proven experience in web ownership and authoring with a demonstrable portfolio of published work
  • Excellent handson experience in working with and managing CMS Platforms (AEM, ACM etc.)
  • Demonstrable analytical aptitude and technical ability
  • Experience of running AB/MVT optimisation programmes with tools such as Adobe Target
  • Knowledge of SQL and accessing databases
  • Solid understanding of web monitoring and analytics tools (Adobe Analytics, Google Analytics, Session Cam, Hitwise etc.)
  • Experience of data reporting development and visualisation techniques / technologies
  • Experience in setting up customer research labs and capturing customer insights
  • Understanding of onpage and technical SEO

In Return


As well as a competitive salary, our benefits package includes a discretionary annual bonus, generous pension, 36 days holiday (with the option to buy and sell a further 5 days), a flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers, pet insurance and more), a Simplyhealth Cash plan or Dental plan, an employee wellbeing programme and shopping discounts.


By joining us on our journey to becoming the biggest brand in healthcare behind the NHS, you'll get to bring your knowledge and all round 'let's do this' attitude.

You can be yourself whilst making a difference to our customers. You'll be encouraged to work at pace and not be afraid to try new things. You can fail fast, learn quickly and be the best version of you.

We want you to ask questions and challenge what's gone before so you can continually push yourself to find new and better ways to improve access to healthcare for all in the UK.

Not bad for a day's work

Pre-set video interview

Verbal and numerical aptitude test

Competency style interview

Role Play

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