Corporate Marketing: Industries Regional Integrated

2 weeks ago

Stanmore, Greater London, United Kingdom SAP Full time

We help the world run better

Location:
UK - other locations in the EMEA North and Middle, Eastern Europe can also be considered

What you'll do


The role of the Regional Integrated Demand Program Lead (Regional IDP Lead) is to run end-to-end digital marketing programs for our key solution areas that drive awareness of our offerings and deliver demand to the business.

Our team collaborates with the global marketing organisation to validate regional relevance of our demand objectives, channels and tactics as well as other regional teams (Field Marketing) to integrate and build end to end customer journeys that deliver on the business's demand needs.


This role covers our industries programs, which are built with an industry market segment in mind and covers a subset of the 28+ industries covered by SAP.


Responsibilities:

  • Ensure coordinated, optimal execution of program in the region, specifically:
  • Collaborate with global program leads to ensure the program scope meets regional needs
  • Safeguard that all elements are deployed per integrated demand plan
  • Ensure localisation and relevance of the program and its assets for your region
  • Monitor performance and drive continuous improvement
  • Collaborate with the virtual teams channel specialists and analyst community as well as field marketing to execute and extend the program
  • Ongoing coordination and stakeholder management with various parts of the SAP Marketing organisation
  • Coverage markets of this role is EMEA North (Belgium, France, Netherlands, The Nordics, UK & Ireland) as well as MEE (Middle & Eastern Europe) which includes Germany, Switzerland, Central and Eastern Europe (including Austria).

Specific accountabilities include (but not exclusive):

  • Assess channel mix and focus. Proactively propose optimizations and adjustments
  • Review Global program content in US EN and ensure regional fit
  • Adapt and localize content matrix and add market specific content (customer stories,)
  • Check media brief and plan including content matrix, organic and paid media plan
  • Manage localisation process including engaging with market units to secure on time localisation reviews
  • Ensure agents are briefed and enabled as needed.
  • Proactively monitor performance across all channels and market units and collaborate with relevant virtual team member(s) to engage change and optimization

What you bring

  • Minimum 68 years' experience in digital marketing with multiple tactics, paid & organic
  • Experience in designing integrated always on dynamic cross channel customer journeys
  • Agile, Data driven digital first mindset
  • Excellent project management, organizational and planning skills is essential
  • Strong stakeholder management and communication skills
  • Strong team player who loves to connect, collaborate and supports a sharing culture
  • Positive handson and proactive attitude
  • Knowledge of hightech industry preferred
  • Excellent communication skills in English and German or French would be a plus
  • Bachelor's degree or equivalent required

Meet the Team


Corporate Marketing is our global engine for scalable digital practices, delivering business outcomes through efficient and data driven digital marketing programs and tactics.

The Regional Leads are the arms into the regions and local markets, identifying local and regional demand needs. Engaging with country marketing.

We build breakthroughs together

We win with inclusion


SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best.

At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

We ultimately believe in unleashing all talent and creating a better and more equitable world.

EOE AA M/F/Vet/Disability:


Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.


Requisition ID:
|

Work Area:
Marketing |
Expected Travel: 0 - 10% |

Career Status:
Professional |

Employment Type:
Limited Full Time |

Additional Locations:
#LI-Hybrid.

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