Global GTM Marketing Manager

2 weeks ago

London, Greater London, United Kingdom TikTok Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to showcase how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.

We are seeking a creative and resourceful Global GTM Marketing Manager within this Global Gaming Marketing team, reporting to EMEA GTM Gaming Business Marketing Lead.

As part of the Global Gaming business marketing unit, you will lead and manage local and regional B2B events and marcomms activities related to strengthening our perception and positioning within the industry, collaborating with internal teams and external resources, taking full responsibility and ownership of your projects, executing our global strategy with agility and impact.

The ideal candidate has direct gaming industry experience, understands integrated marketing approaches, is creative yet driven by data, skilled in large-scale project management, works efficiently and understands how to scale impactfully, and has Marketing Communications knowledge to oversee campaigns, synergistic with the overall Global Gaming approach.

The role will include hands-on management of events (large client summits, owned and paid - sponsorships); from project management, measurements, reaching KPIs, and to production, overseeing the project's content and campaign, collaborating across teams; design, content writers, regional/local GBM and GBS teams and leads, other cross functional partners, vendors, and industry partners.

This individual is not afraid to think big, willing to roll up their sleeves to get the work done with the passion and ability to thrive in a fast-paced environment.

Responsibilities
- Develop and execute business marketing events for TikTok Gaming in partnership with the larger GBM team, targeting your market's B2B audiences (advertisers, agencies, industry partners).
- Own and develop your market's events' strategy and calendar, best practices, and playbooks for self-organized workshops, industry events and speaking opportunities.
- Identify and execute local and regional sponsorship and speaking opportunities.
- Project manage event-related campaigns including but not limited to vendor and freelancer management.
- Understand the customer journey and use events as a tool to ensure communication effectiveness.
- Build measurement standards to benchmark the impact and effectiveness, to track and measure the value of trade activity against key KPIs.
- Provide regular local market marketing learnings and updates that speak to measurable business results tied to the regional and global vision; adapt and pivot as needed based on data-driven learnings.
- Build strong relationships with strategic event pocs in the region, collaborating with cross-functional teams to ensure the success of initiatives.
- Build and lead external relationships with key regional industry associations and communities.

Qualifications

Qualifications
- Minimum 4+ years of relevant experience, working in event planning, marcomms.
- Good understanding of the gaming media landscape and the tech industry in the region.
- Self-starter that has the ability to plan and execute industry events and projects from start to finish.
- Experience with both offline and online event formats.
- Experience in partner management and a track record of influencing change across organizations.
- Ability to work in a fast-paced environment with an open mind attitude, communicating and building relationships across different cultures.
- Full proficiency in English.
- Strong written and verbal communication skills and an understanding of how to collaborate within large cross-functional teams.
- Experience in the digital advertising industry, ideally with experience across different marketing functions.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

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