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Head of Effectiveness

3 months ago

London, Greater London, United Kingdom Sphere Digital Recruitment Full time

Head of Effectiveness

Multi-award-winning Media Agency ,London, £100,000


Great opportunity to help lead an award-winning effectiveness department, working with some of the most well-known and successful brands within the UK.

Join an agency who have media creativity at the heart of everything they do, with analytics and insight being at the heart of this

Support the Head of Effectiveness and help establish trust and leadership in Effectiveness with clients and the wider agency

The Job
As the Head of Effectiveness, your responsibilities will include:

  • Advising and helping identify the right KPIs and measurement frameworks to help measure the effectiveness of marketing campaigns
  • Develop holistic or campaign specific measurement and evaluation frameworks
  • Coordinate the interpretation and recommendations from measurement and ensure its usage
  • Conduct evaluation and effectiveness training and workshops
  • Lead on new business pitches
  • Line manage junior members within the effectiveness team

You

  • Established experience in advertising communications research, effectiveness, or insight
  • Working experience of data planning i.e. correlation analysis, testing frameworks and hypothesis creation
  • Experience of constructing evaluation frameworks in line with specific clients' needs
  • Line management experience, and leadership/collaboration within wider teams
  • Excellent presentation skills

Jake Henley

Senior Consultant-Research & Insights


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