Head of Retention

2 weeks ago

London, Greater London, United Kingdom Trinny London Limited. Full time

Are you ready to shake up your daily routine? We're on the lookout for a driven and enthusiastic leader to take the reins of the Lifecycle Marketing team and help propel our business to new heights. Reporting to our Director of Performance Marketing and overseeing our Lifecycle Manager, we're seeking an individual who is highly analytical and possesses strong leadership qualities. You'll have a pivotal role in the expansion and future triumph of Trinny London, steering the global retention marketing strategy and showcasing the importance of email and SMS channels.

Welcome to Trinny London

Join us at Trinny London, where we're revolutionizing the makeup scene and simplifying skincare, and this is just the beginning. Established in 2017 by Trinny Woodall, Trinny London is challenging individuals worldwide to rethink their daily rituals.

We've made significant strides since 2017 and we're honored to be among Europe's fastest-growing beauty brands. We're achieving remarkable sales figures by introducing innovative products, attracting hundreds of thousands of supporters and customers globally, and most importantly, nurturing a skilled and inspired team to bolster our remarkable progress.

The Role

  • Devise intelligent strategies to boost LTV and enhance purchase frequency leading to a more loyal customer base
  • Identify key growth opportunities through cohort analysis, prioritize these within the lifecycle team roadmap
  • Lead pioneering campaigns to enrich interactions with specific customer segments, aiming to elevate them to higher-value customer statuses
  • Create experiments to gauge the effectiveness of proposed new campaign strategies, refine for enhanced performance
  • Work closely with BI to gain deeper insights into customer behavior and product preferences, ensuring customer communications are always data-driven
  • Collaborate with the Head of Ecommerce to establish incentives and personalization tactics for specific cohorts, prioritize necessary technical enhancements
  • Drive and optimize our marketing opt-in strategy to maximize growth in our addressable database, keep up with industry changes and regulations
  • Mentor and guide our Lifecycle Manager, share the long-term vision for retention activities with the broader lifecycle marketing team
  • Partner with the Director of Performance Marketing to enhance reporting for lifecycle channels
  • Assist in returning customer forecasting, aligning with overall business objectives, ensuring future initiatives support target achievement or surpass it
  • Provide concise updates on key projects to senior stakeholders
  • Evaluate and explore alternative tech solutions and communication methods

We're always delighted to hear from individuals interested in Trinny London. While the skills mentioned above are valuable, we're constantly seeking ambitious individuals ready for their next exciting endeavor.

Our mission is to empower our customers with the tools they need to shine. And the same goes for our team through our perks:

  • Flexible working hours
  • Hybrid work model, 2-3 office days with stocked snacks and drinks
  • 25 days of holiday time, occasional Wellbeing Days, and Summer Fridays
  • Welcome to Trinny London Starter Stack and swag
  • Discounts for you, your friends, and family
  • Vitality health scheme, EAP, and Medicash
  • Employee share scheme
  • Annual personal training & development budget
  • Enhanced family-friendly benefits
  • Pension scheme
  • Cycle to work scheme
  • T-Parties for office socials and seasonal celebrations
  • Rewards and Recognition Scheme acknowledging loyalty with gifts, vouchers, and extra annual leave

Equal Opportunities

We embrace diversity in our customers, products, and the teams we cultivate. We advocate inclusivity and strive for everyone to reach their full potential.

We're dedicated to equal opportunities and welcome individuals from all backgrounds, embracing their distinct perspectives, ideas, and experiences.

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