Audience Operation Analyst

1 week ago


London, Greater London, United Kingdom TechTarget Full time

TechTarget (Nasdaq:
TTGT)
is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies.

With high-quality editorial content across more than 150 highly targetedtechnology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies' information technology needs.

By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effectivemarketing and sales activities for clients around the world.


TechTarget's subsidiaries and divisions include:
-
BrightTALK, a B2B webinar and virtual event marketing platform for content marketing and demand generation
-
Enterprise Strategy Group, an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community
-
Xtelligent Healthcare Media, the largest B2B healthcare integrated marketing services, media and data network


The
Audience Operation Analystrole at TechTarget is a high-visibility position designed to support different product stakeholders across the whole organisation in providing the relevant insights around Audience & Product Health.

This is anexcellent opportunity to be the driving force within the Product Operation department, first learning the ins and outs of audience conversion, and then mastering a wide range of products and markets, working with the Audience & Product Health Director to ensureaudience & product health.


Essential Job Functions:

  • Work with the Audience & Product Health Director to carry out reporting projects designed to provide the Product operation stakeholders the relevant insight tied to audience & product health, process efficiency, revenue needs;
  • Aggregate and analyze multiple reports and strategically assess performance trends and audience interest across regions and products
  • Monitor and pilot third party vendor based on Product and Audience needs, with constant audit and test initiatives to continuously improve leads quality & profit margin
  • Collaborate with multiple teams to assess business needs, revenue demand, and audience requests and strategically align product recommendation accordingly

Knowledge, skills and abilities required:

  • Bachelor's degree (with a concentration in marketing or business preferred);
  • 23 years marketing experience;
  • High proficiency in Excel (Pivot table required)
  • Proven written and verbal communication skills;
  • Ability to multitask and excellent time management skills;
  • Demonstrated success working in team environments within a global organisation;
  • Familiarity with audience & product strategy within a digital environment
  • TechTarget _offers generous benefits, including Health, Dental, Vision and pension. We also offer 22 days annual leave (accumulating to 25 days through each year of employment)?plus the UK standard bank holidays and an additional 4 company holidays._
TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as aresult of a background check will be used solely for employment purposes.
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