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Marketing Campaigns Manager
1 week ago
Eligibility
This position is exclusively available for individuals currently employed by House of Commons, Parliamentary Digital Service, and R&R Client Team.
Introduction
The Participation Marketing team plays a crucial role in promoting public engagement services and activities, aiming to enhance people's understanding of the House of Commons and House of Lords' work. The team focuses on improving the coordination of marketing efforts in Education and Engagement as well as Visitor Services and Retail. Moreover, they aim to provide data-driven marketing solutions to make Parliament's work more accessible to underserved audiences nationwide.
The Position
You will collaborate with colleagues from Participation and throughout the House to identify, plan, and monitor strategic, audience-focused marketing campaigns of different scales to achieve goals in Visitor Engagement, Education, and Engagement delivery. Your role will involve ensuring effective Member communications on behalf of Participation, informing Members about opportunities to engage in the planning, execution, and assessment of Participation services.
Some of the key responsibilities include:
- Identify and prioritize marketing activities to support the strategic objectives of both Houses related to public and Member engagement.
- Implement the new Member Communications strategy, ensuring that Participation services are highlighted to newly elected Members of Parliament following general elections.
- Collaborate with various teams in Participation to create compelling value propositions for their public engagement services and products.
- Take the lead in designing high-impact marketing campaigns with specific goals and a focus on key audience segments.
Skills and Experience
To excel in this role, you must showcase:
- Proven experience in leading the development of successful marketing campaigns with clear objectives, tactics, and a focus on key audience segments. Additionally, oversee the implementation and evaluation processes to ensure campaigns are completed within set timelines and budget, while upholding values of equality, diversity, and inclusion.
- Strong written and verbal communication skills, with the ability to craft and deliver clear and accurate messages for diverse audiences. Experience in preparing concise briefs for external media partners is essential.
- Background in managing various stakeholders, understanding their objectives to define marketing and campaign goals effectively. Proficiency in presenting campaign strategies, progress updates, and reports to senior stakeholders.
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