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Marketing Manager
3 months ago
This is an opportunity for an experienced Marketing Manager to join an organisation which truly makes a difference to the Healthcare Sector and helps to drive efficiencies for our wonderful NHS with some game changing products/services.
This is a globalbusiness with offices in Nottinghamshire however you will have the autonomy to work 100% remotely as long as you can make yourself available for monthly face to face meetings.
Reporting to the Group Head of Marketing, this will be an operational role to lead marketing activities across the group with significant scope to develop and expand your role over time.
You will be the champion of their Customer Journey, using your creativityand expertise to grab the attention of health service decision makers.
You will support the sales and product management teams, working autonomously to drive go- to-market activity across their portfolio of products and services. You will thrive on distilling, crafting and promoting the life-changing impacts that their productsand innovations have on patients and citizens on a national scale, right across the world.
Your key responsibilities will include:
- Leading the definition and delivery of product marketing and go to market programmes endtoend
- Prioritising and managing strategic & tactical marketing plans supporting commercial outcomes
- Delivering innovative activities to increase new market penetration, launch new products, and supporting customer retention
- Redefining and testing key messaging and product USPs that are consistent across all channels
- Developing case studies, thought leadership articles and campaign content
- Continually amplifying brand awareness, narrative and its equity
- Managing key delivery partners for collateral and experiences across channels
- Managing content calendar, monthly, quarterly and annual marketing plans across all channels (digital, social, CRM, events, partners)
- Leading the social media amplification and strategy in the region.
- Designing and producing sponsorship of trade shows and running virtual events
- Delivering business critical customer experience projects on time and within budget
- Reporting against monthly campaign KPIs, analysing and optimising our ROI
This opportunity would suit an ambitious operational Marketing Manager who has a background increasing B2B sales through innovative, digital channels and CRM activities and marketing into the NHS.
