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Research and Analysis Director

3 months ago

London, Greater London, United Kingdom DC Thomson Ltd. Full time
London/Hybrid

BEANO BRAIN IS A GEN ALPHA & GEN Z INSIGHTS CONSULTANCY FROM BEANO STUDIOS

Born from decades of experience with kids, we help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.

Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels and bespoke insight.

We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.

BEANO BRAIN is seeking someone who is passionate about kids and families and an advocate of the role that authentic insight can play to drive business decisions.

Possessing quantitative research and project management experience, this person is ideally looking for a new challenge and a step up in the next stage of their career with scope for rapid progression.

They are excited by working with passionate, expert kids insight colleagues and for UK & international clients who need inspiration about, guidance around and connection with kids, teens and families.

The role offers an exciting combination of being in a growing agency, a focus on Generation Alpha and their parents and families, working across industries, across markets, ownership of projects and products and helping develop the overall commercial success of Beano Brain.

While the main focus of the role will be external, working as part of the commercial insight team agency, you will also have the wider Beano Studios team as an internal client, providing insights to help the Beano brand.

BEANO BRAIN uses a range of third-party suppliers to run online surveys but also has its own unique direct to kids omnibus (7-14s in the UK and US).

To support the senior Beano Brain insight team on delivering thought provoking and business transforming insight work for larger clients / global projects.

To self-sufficiently manage smaller projects with the support and guidance of senior Beano Brain team members
To help design, manage and report quantitative insight projects, working closely with the Quantitative Director and Research Executive, including:
Supporting on responding to client briefs, proposal writing and project costing.
Taking the lead on some projects, with advisory support from Directors in the team.
Creating survey questionnaires from scratch and proactively suggesting improvements for existing surveys, as and where applicable.

Liaising with account managers and project managers from our supplier companies and other research specialists, such as external statisticians.

Creating data analysis plans and interpreting the data to find trends and insights towards answering clients' questions in the brief.

Data analysis and report writing (mainly in PowerPoint, but sometimes in Word).
Quality checking of output from junior researchers and suppliers,and identifying training needs or process improvements.

Able to respond to queries from clients, others members of the team and suppliers and escalate complex project issues to more senior team members as appropriate.

and supporting commercial teams/meetings with research expertise.
You will be a key contributor to analysis and output discussions / brainstorms
You will independently write sections of insightful, persuasive and action-inspiring debrief presentations alongside the senior project team
You will take a lead on writing topline presentations in collaboration with more junior members of the team
You will help present insights to Beano Brain clients with support from the senior team
Mentoring, developing, supporting, and delegating to junior researchers to help the team deliver our clients' research needs.

Working closely with the Director of Strategy, Commercial Director, Quantitative Director to roll out the Beano Brain Omnibus Product, helping to create a vision for the product.

Dealing with requests, scripting, delivery of data to clients – whilst working with a wider website team to automate as much as possible.

Ensuring all questions asked with the Beano brand values and are designed to be child friendly and safe
You will be aware of youth & family trends and actively contribute in sharing your wider knowledge, expertise and areas of interest to the wider team – both within scheduled Beano Brain Knowledge Share sessions and more informally
You will act as a peer and mentor to more junior members of the team, inspiring and supporting them within projects you work on with them and beyond
You will be an advocate for Beano Brain's kids and family thought leadership, both within project work and across the wider research industry
Helping Beano Brain to continually improve its processes and systems, identifying and suggesting process efficiencies and suggestions for good practice wherever possible
Interest in and curiosity for youth culture / trends / associated brand world
Project management experience / able to work with field to ensure projects and recruitment run smoothly
Sound understanding and application of quantitative research methods and techniques
Strong analytical skills and experience contributing to analysis sessions
Understanding of advance analytics like Conjoint, Max Diff, Driver analysis, Segmentations. Experience of ad-hoc quantitative research and trackers
Experience of large-scale multi-market online surveys including non-English speaking markets
Able to write sections of debriefs / output with guidance from seniors
Experience in contributing to the costing of projects including writing requests for quotes to suppliers and putting together draft costs
Ability to take initiative and understand how and when to escalate issues to more senior colleagues
Experience of research with kids and teens
Experience working on multi-market projects, especially the US
Experience working on mixed quant/ qual projects
Experience using Q or other statistics software

Beano Brain welcomes applications from everyone who make up our diverse society to make sure we and our clients are best placed to create the amazing stuff for kids, their friends, and their families.

To apply for this role, please follow our online application process and submit a CV and cover letter.
This is a permanent position, working full-time. This is a hybrid role offering a blend of home and office working from our London, Fleet Street office.

We offer a generous package including 26 days holiday plus bank holidays, health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.