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Business Intelligence Analyst
3 months ago
Publicis Groupe is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe accompanies clients through their business transformation, offering a full range of services and expertise across digital, technology, consulting, creative, corporate communications and public affairs, media strategy, planning and buying, healthcare communications and brand asset production.
We are seeking a talented and motivated Analyst to join our Business Intelligence team. As an Analyst, you will be responsible for gathering, analysing, and interpreting data related to the media advertising economy, consumer trends, advertising expenditures, and other relevant areas. Your insights and recommendations will directly contribute to strategic decision-making processes and help drive business growth. This role requires a strong understanding and interest in media economics, consumer media behaviour, and global economic trends. Additionally, strong writing skills, attention to detail, and the ability to work with large datasets from various sources are essential. Proficiency in Excel and PowerPoint is crucial for effectively communicating findings and delivering impactful presentations.
Job Description
- Collect, organise, and analyse data from multiple sources to identify trends, patterns, and insights related to the media advertising economy, consumer behaviour, and advertising expenditures.
- Develop and refine forecasting models in collaboration with the team to predict future advertising spend across various media channels, incorporating market dynamics, consumer trends, and economic indicators.
- Conduct research on media economics, consumer media behaviour, and global economic trends to stay informed and provide in-depth industry insights.
- Develop and maintain accurate and comprehensive reports, dashboards, and presentations to communicate findings and recommendations effectively to stakeholders.
- Perform ad hoc data analysis and provide timely and actionable recommendations based on the results.
- Stay current with the latest tools, techniques, and best practices in data analysis and visualisation to enhance analytical capabilities.
- Bachelor's degree in Business, Economics, Advertising, or a related field.
- Minimum 5 years of experience analysing large datasets in a global company setting.
- Absolute proficiency in Microsoft Excel and expertise in Tableau, Power BI, or similar data tools for advanced data analysis and visualisation.
- Strong understanding and interest in the global media advertising economy, consumer media behaviour, and global economic trends.
- Excellent written and verbal communication skills, translating complex data into accessible insights for diverse audiences through visually appealing presentations.
- Diligent attention to detail, solid project management skills, and the ability to work independently to deliver accurate, trustworthy outcomes in a global team environment.
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty
TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client's business
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business
