Head of Product Marketing
1 week ago
Job Title: Head of Product Marketing
Company: Eteach
Are you ready to take on a pivotal role as the Head of Product Marketing at Eteach? We are seeking a skilled communicator to shape the messaging around our products, engaging with our audience to drive demand and developing content funnels that boost awareness and conversions.
If you're an exceptional marketer with a knack for utilizing marketing technology to reach prospects and customers effectively, this position is tailor-made for you. As you lead a small team and report to the Commercial Director, you'll play a vital role in crafting the go-to-market plan for our innovative products, steering growth, and optimizing market share in the edtech industry.
As the key driver of our client-facing marketing efforts, you'll need to be a detail-oriented copywriter with expertise in automation, workflows, and content delivery. A data-driven approach and the ability to translate complex technical concepts into compelling messaging will set you up for success in this dynamic role.
Experience in SaaS and sales enablement will be advantageous, while familiarity with CRM systems like Microsoft Dynamics and Dotdigital is a plus as we expand our technological capabilities. Your main focus will be on generating demand in a high-energy commercial setting, calling for a proactive individual who can meet KPIs and contribute fresh ideas.
Responsibilities
- Establish and implement a product marketing strategy to drive demand and enhance retention rates
- Advocate for our products and provide valuable insights to shape overall marketing strategies
- Act as an evangelist for our solutions internally and externally, monitoring performance to empower customer-facing teams
- Analyze competitive landscape to refine marketing approaches
- Develop product positioning, messaging, and use cases
- Collaborate with sales and marketing teams to devise and execute go-to-market strategies and content
About Eteach
Eteach stands at the forefront of the EdTech sector, offering cutting-edge job boards and recruitment software for educational institutions. Partnering with schools and colleges nationwide and globally, our team, headquartered in Bracknell, Berkshire, drives innovation from offices in Cardiff and Dubai.
Why Choose Eteach?
Joining Eteach means joining a mission-driven team dedicated to enhancing education. We are committed to delivering superior products and services that empower schools to invest more in their students.
Eteach encourages applications from diverse candidates, fostering an inclusive workplace that values individuals of all backgrounds. Candidates must have the right to work in the UK and access our Bracknell office.
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