Head of CRM

2 weeks ago

Fleet, Hampshire, United Kingdom CV Library Full time

At CV-Library we have a clear vision, we want to help the world to work by matching job seekers and businesses on the global platform they need to succeed.

Our mission is also clear for all our team, we help people find jobs and develop their careers and we help businesses find the talent they need to succeed. This also applies to our own businesses within the CV-Library group too

We ensure that every piece of work we do at CV-Library ensures we can achieve this, it makes us who we are We have a fun and vibrant culture where results are expected, recognised, and rewarded. Our people make us who we are, we also happen to be a very talented bunch

This role will play a pivotal role in establishing our client's CRM function, crafting, and implementing strategies that boost customer engagement, retention, and drive revenue growth.

  • Lead the development and implementation of a cross-functional integrated CRM strategy that focuses on customer engagement and retention to drive successful job searches, and ultimately, revenue growth.
  • Work in collaboration with wider marketing, product, and IT teams to deliver CRM solutions aligned with business objectives.
  • Drive an audience focused approach to maximize value for job seekers and recruiters.
  • Develop customer journeys using segmentation strategies for targeted and personalized CRM campaigns.
  • Ensure accuracy and alignment of data definitions across stakeholders, ensuring a data savvy and joined up approach between email and web data.
  • Establish clear metrics to measure and optimize the impact of CRM on revenue and other commercial objectives.
  • Harness the power of customer data: Utilise analytics and customer insights to unlock the full potential of our customer data. Leverage this information to drive data-driven marketing campaigns, optimise customer experiences, and identify new business opportunities to drive commercial performance.
  • Optimise CRM systems and technologies: Play a key role in the transition to new CRM platform, compiling requirements for best-in-class CRM and leveraging the platform's capabilities to enhance customer experience, drive revenue growth and optimise CRM operations.
  • Collaboration and Leadership: Work closely with Design, Product, Data, Insights and Promotions teams to align CRM strategies with overall business objectives.
  • Build and lead a high-performing team: Recruit, develop, and mentor a team of CRM professionals. Provide guidance, support, and leadership to foster a collaborative and high-performance team culture.
  • Lead the CRM team in a test-and-learn approach, leveraging insights to guide campaign optimizations and inform initiatives across the organisation.

Requirements

  • 5+ years CRM experience including extensive exposure within SaaS/B2B. With a proven track record of leading a team to positively impact engagement & revenue metrics.
  • Demonstrated success in developing and implementing CRM strategies that drive customer engagement, retention, and revenue growth.
  • Strategic and deeply analytical thinker with a strong technical background in CRM and marketing automation, coupled with a deep understanding of user behaviours and data-driven decision-making.
  • Excellent communication and collaboration skills.
  • In-depth knowledge of CRM systems and best practices.

Benefits

If we haven't already captured your interest and sparked your excitement at the prospect of joining us, then perhaps the below will:

  • 25 days annual leave, plus additional days for length of service and your birthday
  • Regular team incentives and social events, including annual Christmas and Summer parties
  • Staff Gift Shop
  • Life Insurance and Company Pension
  • Employee Assistance Programme (Mental Health & Well-being support)
  • Great culture and work environment
  • Access to MediCash

At CV-Library, we are a team. We welcome the best talent to work for us, irrespective of race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability (visible or non-visible).

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

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