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International Marketing Manager
3 months ago
Company
Nigel Wright Recruitment has been appointed exclusively to support a large global manufacturing business with their search for a B2B International Marketing Manager.
The International Marketing Manager will be based in the North East of England.The rolehas flexibility for remote / hybrid working, ideally with some weekly time spent in the UK head office in Tyne & Wear.
Role
The International Marketing Manager will operate as the marketing lead for the UK and US markets, coordinating and implementing all in-country marketing activities.
Key areas of responsibility will include:
- Implementing global marketing strategies into the UK and US markets and adjusting according to local market nuances and conditions.
- Leading on country market intelligence reporting, both upline and on a matrix basis to the commercial market leadership team (market research, performance trend analysis, customer insights, competitor analysis).
- Identifying and communicating new market opportunities for the UK and US territories.
- Owning tactical responsibility for local websites and social media channels.
- Leading on the organisation of trade shows and exhibitions across both territories.
- Working closely as a business partner to the relevant country sales and product management functions.
Experience:
- Marketing communications specialist.
- Preferably B2B experience, but not essential.
- The ability to set up multichannel campaigns.
- Strong skills in managing the ongoing development of targeted marketing collateral.
- Excellent content creation and copywriting skills.
- Competence in digital / website / social media marketing.
- Experience of market research and the interpretation of market and performance data and trends.
- Able to work independently and as part of a team in project driven environments.
