Digital Marketing Insights Analyst

2 weeks ago

Alcester, Warwickshire, United Kingdom Digital Waffle Full time

Digital Marketing Insights Analyst (Python, SQL, Marketing)

Location: Alcester (Warwickshire) / Hybrid

Salary: Up to £45,000

Keywords in the role: Data Analyst / Insights / Marketing / Digital Agency / SQL / Python / Data Visualisation

Career Opportunity

An exciting opportunity has come up to work for a truly innovative organisation located in Alcester (Warwickshire), as they plan to grow the Data and Insights team.

They have the motto of "We back everything we do through insights and data", so you will be an essential part of the team in driving the analytical thinking that our teams require to help validate their hypotheses. You will be instrumental in consulting informed insights that will therefore guide our client's strategy for ongoing digital transformation.

Over time this is likely to open up a further opportunity for you to build a supporting team to

assist you in your expertise and ensure data is at the forefront of all our client's road maps xpertise and ensure data is at the forefront of all our client's roadmaps

We're looking for a talented Marketing Data Analyst, who leads the development of data

models and execution of visual reports that drive fact and define opportunities to enhance

decision-making.

Your role will be integral in helping to deliver the product roadmap for marketing data

analysis across all of our client partners. This will require you to be a strategic thinker,

defining right-fit solutions and opportunities. As well as a senior voice, being able to

confidently showcase your knowledge and passion to your colleagues & clients.

Day-to-day Responsibilities

● Analysing and interpreting data: apply statistical techniques and data visualisation tools to analyse the collected data, uncovering patterns, trends, and insights

● Communicating data-driven insights: effectively communicate findings to the output teams, product managers, and stakeholders.

Development of data visualisations/dashboards: Present data in a clear, concise, and visually appealing manner

● Gathering and cleaning data: responsible for collecting relevant data from various sources, such as user behaviour analytics, customer feedback, and product usage metrics

● Define and develop: implement frameworks for measuring, reporting, analysing, and

benchmarking marketing results to enhance decision-making

● Measuring and tracking progress: establish key performance indicators (KPIs) or OKRs to measure the impact of product changes and track progress towards goals

● Providing data-driven recommendations: use insights to provide recommendations for

product improvements, feature prioritisation, and user experience enhancements

● Supporting data-driven decision-making: play a crucial role in fostering a data-driven culture within the iterative output teams

Future planning: Incorporate AI and ML models into data streams to create predictive analysis models, informing business decisions ahead of time

Experience required for the opportunity:

● Ability to read and analyse data to make informed decisions - Strong knowledge and

understanding of analytics software and user behaviour tools

● Confident working background with data lakes such as BigQuery or Snowflake

● Experience visualising data through tools such as PowerBI, Looker Studio, Tableau Proven experience with presenting comprehensive reports on data analysis findings and

recommendations

● Experience in Python / SQL

● Past experience of handling large complex data sets

● Strong analytical skills with the ability to unify/collate data and analyse/interpret to ultimately define actions

● Experience in Python / SQL to manage, transform and overlay models onto our data

Preferred Previous Experience

● 4+ years of experience in a Data Analyst role - working with marketing data

● Agency & client-facing background

● Working experience with performance, development and user experience teams

● Experience managing and mentoring other members of the team

● Past working experience within an Agile environment with exposure to Agile frameworks

such as Scrum/Kanban

● Experience using agile / project management tools in Jira and Confluence

● Great communication skills

● Successful team collaboration

Applying for the opportunity:

If you feel you have the required skills to be considered for this opportunity and wish to apply, please forward an up-to-date version of your CV, and someone will contact you back within 48 hours.

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