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Head of Performance Marketing

3 months ago

London, Greater London, United Kingdom Agora Talent Ltd Full time

Agora Talent are excited to be partnered with a high-growth digital marketing platform. The platform supports and accelerates global growth for luxury fashion and lifestyle brands both in profitability and sustainability.

The team are seeking a dynamic and experienced Head of Performance to lead the digital marketing efforts in the fashion industry. The ideal candidate will have a strong background in performance marketing, with a specific focus on performance-driven strategies in the fashion sector. As the Head of Performance, this role will be at the forefront of digital strategy and execution, playing a pivotal role in driving the growth and success of their own luxury brands and clients.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy tailored to the fashion industry, encompassing channels such as, PPC, Social Media, and email marketing.
  • Continuously analyse campaign performance to optimise for ROI. Utilise advanced analytics tools to track, report, and improve campaign effectiveness.
  • Efficiently manage the digital marketing budget, ensuring maximum return on investment and aligning spending with strategic goals.
  • Lead and develop a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
  • Stay abreast of the latest trends and technologies in digital marketing and fashion, applying innovative approaches to stay ahead of the competition.
  • Cross-department collaboration. Work closely with other departments, including creative, merchandising, and sales, to ensure a cohesive and effective marketing approach.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field. At least 5 years of experience in digital marketing, with a strong focus on the fashion industry.
  • Expertise in using digital analytics tools (Google analytics, semrush) and the ability to translate data into actionable insights.
  • Proven experience leading and motivating a team, with excellent communication and interpersonal skills.
  • Deep understanding of the fashion industry, including current trends, customer behaviour, and the competitive landscape.
  • The ability to think creatively and innovate in strategy and tactics to achieve outstanding results in a competitive market.
  • Proficiency in various digital marketing platforms and tools, including PPC, social media advertising, email marketing platforms, and CRM software.
  • Exceptional communication skills, both written and verbal, with the ability to present ideas and strategies effectively to a range of stakeholders.
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