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Marketing Executive, Content Marketing London, United Kingdom

3 months ago

London, Greater London, United Kingdom EMERCHANTPAY LTD Full time

emerchantpay is a leading online, mobile and POS payment service provider. emerchantpay specialises in helping e-commerce businesses of all sizes and sectors accept payments via multiple customer touch points. Designed to increase conversions, our offering includes robust payment processing technology, coupled with popular alternative payment methods and a range of acquiring services.

We are looking for a Marketing Executive with a proven track record in copywriting and content marketing , ideally within the B2B fintech or financial services industry.

Reporting to the VP Marketing, this role will be creating data-driven content for various purposes and campaigns, including blogs, web copy, eBooks, whitepapers, infographics and case studies. The successful candidate must be able to execute a diverse content strategy in line with the overarching marketing programme and have a good understanding of content marketing and SEO best practices. The goal is to create content that fits within all stages of the customer journey and the marketing funnel.

Responsibilities


• Copywriting for diverse marketing distributions and campaigns (presentations, product brochures, whitepapers, reports, blog articles, case studies etc.)

• Repurpose content for different marketing channels to drive engagement, ensuring SEO best practices are followed – website, blog, social, email marketing, marketing collateral

• Assist in planning and delivering a rich content calendar that ties in with the marketing strategy to attract a qualified audience to our owned properties

• Conduct interviews with subject matter experts, internal and external, to capture all the details necessary to produce insightful and unique content

• Support the development of efficient and intuitive marketing strategies

• Conduct market research and analysis to evaluate trends, brand awareness and competition

• Proofread, edit and review collateral for internal and external purposes

• Maintain content guidelines and ensure consistency in brand voice and visual style across all digital channels

• Analyse metrics and share insights to improve content and digital marketing strategies.

Requirements


• 2+ years of experience in B2B copywriting . Experience in B2C copywriting as well is a bonus

• Experience in copywriting for presentations, product brochures, whitepapers, reports, blog articles, case studies etc.

• Exposure to digital marketing and SEO best practices

• Experience in creating design requirements for content assets

• Excellent verbal and written communication skills in English (native/ bilingual proficiency is highly desirable)

• BA/BS degree (or higher)

• Good teamwork skills with ability to work in cross-functional teams

• Creative thinker with an ability to use data to inform all decisions

• Self-starter with initiative and ability to prioritise and work within deadlines

• High degree of critical thinking and attention to detail

• Creative and compelling storyteller

• Versatile writing experience with a proven track record of tailoring content to different audiences

• Basic understanding of, or experience in, the fintech industry is desirable

• Understanding of the marketing funnel

• Bonus skills: HTML/CSS, Adobe Creative Suite, HubSpot, SEO experience, email marketing experience.


•Fast-growing payment company

•Modern, challenging, constantly growing business

•The opportunity to make a difference and be part of an exciting team in a fun and motivating work environment

•The opportunity to progress through the company's international team

•25 days of annual paid leave

•Generous pension program

•Desirable London office location.

*Please note that we will only review CV's accompanied by a portfolio of content work. Only shortlisted candidates will be contacted.

Personal data of the applicants will be processed in strict confidentiality by emerchantpay ltd. UIC solely for the purposes of selection and recruitment and will not be transferred to other data controllers unless required by law. Applicants provide their personal data on a voluntary basis and will have the right to access and correct their personal data within a reasonable time upon filing a written request.
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emerchantpay is an equal opportunity employer. We appreciate people with different backgrounds and mindsets and honor diversity and inclusion.

To request more information contact us at

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