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Marketing Executive

3 months ago

Blackburn, Blackburn with Darwen, United Kingdom Acorn Recruitment Limited Full time

We are recruiting for a Marketing Executive for our client based in Blackburn, who has been providing engineering solutions across industry and around the globe for over 36 years.

The purpose of this role is to assist in the delivery of the Marketing Strategy. It will involve elements of marketing activities including but not limited to Brand, Web and Social Media. New and existing marketing initiatives will be supported by this role.


The role is expected to keep up to date with the latest Marketing and Advertising practices, be comfortable liaising across all levels of the business, asserting standards across the organisation, and creating/sourcing new assets to support the development of new products and services offered by our client.


Responsibilities:

  • Stakeholder in all internal and external publications/published content
  • Stakeholder in the production and adjustment of the Marketing Strategy
  • Manage and maintain website from a daytoday operation
  • Produce new external publications and published content
  • Develop relationships internal and external stakeholders
  • Liaise internally and externally where applicable, to create new content, assets, websites / microsites, press releases, business cards, clothing and marketing materials
  • Maintain and keep the 'Brand Guidelines' up to date
  • Manage the production of demonstration and sales videos, demonstration videos and presentations
  • Help scoping and drafting gotomarket strategies for new products
  • Develop an understanding of the whole product suite to help better understand the supporting materials
  • Actively research good marketing practices and present ideas to keep the business up to date with ways of working
  • Manage the companies Social Media accounts, marketing and campaigns (at the moment, limited to LinkedIn)
  • Understand and deliver where possible, best practices in Search Engine
Optimisation (SEO) for the website.

  • Produce and proofread creative materials and copy for use on the website and on publications
  • Confident communicator, able to present proposals for new change in a
professional manner

  • Challenge any inconsistencies with branding before and after publication
  • Must communicate in a professional and approachable manner at all times


These responsibilities are not the entire extent of the role, and you may be asked to work on non-marketing project, with other departments in the business to suit the needs of the business.


Key knowledge, experience and qualifications:

  • Some juniorlevel marketing experience is desirable
  • Some experience building relationships internally and externally is desirable
  • Some experience communicating messages across multiple stakeholders

Qualities:

  • Has the aptitude to learn, selfdevelop and keep up to date on new Marketing developments, and develop a reasonable knowledge of complex products and services offered
  • Willing and able to travel on business occasionally if necessary
  • Committed and motivated to owning and delivering marketing and creating work to high standards
  • Able to work on the delivery of the marketing strategy with mínimal supervision
  • Can handle the pressures of high workloads and prioritise based on short
deadlines

  • Willing and able to raise to stakeholders when more urgent work is going to
impact existing work deadlines

Benefits:

  • 25 days holiday + statutory holidays
  • Contributory company pension scheme
  • Life assurance, including wellbeing support
  • Private Medical Insurance
  • Profitsharing scheme
  • Hybrid working
Acorn by Synergie acts as an employment agency for permanent recruitment.