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Marketing, Content

4 months ago

London, Greater London, United Kingdom CBRE Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Marketing, Content & Events Manager

Job ID

Posted

23-Apr-2024

Service line

GWS Segment

Role type

Full-time

Areas of Interest

Marketing

Location(s)

London - England - United Kingdom of Great Britain and Northern Ireland

CBRE's Health and Performance programme mission is to enable our customers to live healthy and fulfilling lives through experiences that help them connect, move, and unwind. We create and maintain inspiring environments which foster connection and community. Our goal is to drive greater engagement through new users and retain our existing user base. We will do this by maintaining a high quality of service, bolstering existing facilities, programmes and services, and generating new recreational and holistic wellbeing activities that improve focus, creativity and resilience.

As Marketing, Content & Events Manager, you will play a pivotal role in the design and delivery of the Wellbeing Services marketing, content and communications strategy. You will be responsible for the EMEA Health and Performance Events Calendar (aligned with the Global Calendar), leading communications for local events and supporting local engagement and community-based projects. You will deliver customer satisfaction surveys and analyse key trends that arise.

You will develop and execute marketing campaigns for EMEA, tailoring messaging and channels to resonate with diverse audiences. You will own the content creation process and maintain brand consistency across all marketing materials, including websites, email campaigns, and print collateral. This includes managing the development and implementation of branding guidelines for iconography, imagery, and messaging. You will stay abreast of the latest trends in health, performance, and wellbeing marketing, constantly seeking innovative ways to reach your target audience.

You will collaborate effectively with colleagues to inspire customer moments of delight and pursue amazing outcomes each day. You'll be an ambassador of a one team approach leading the Marketing, Events and Communications business within the Wellbeing Services function, representing CBRE and our Client's brand.

You are a key part of the Client's & CBRE's Account team. You support and cultivate a collaborative, friendly, safe and fun work environment because you know that great teams, working safely and harmoniously, foster innovation and productivity.

Marketing

  • You'll support the design and delivery of the Marketing, Content & Communications strategy
  • You will be responsible for marketing plans and campaigns, and delivering content for EMEA

Operations & Events

  • You will have accountability for locations across EMEA including UK, Ireland, Switzerland, Spain, Italy, The Netherlands, UAE, Israel and Sweden
  • You will have full ownership and accountability for the creation and delivery of the EMEA l Wellbeing Events Calendar
  • You will lead and be present at local events, supporting local engagement and community-based projects
  • You'll need to create and actively maintain constructive and positive professional relationships with clients, colleagues and supply partners
  • You will support and work alongside onsite managers and Operational teams, ensuring they are successful in delivering our products and services
  • You will assist in the monitoring of our contract performance, reviewing, analysing and reporting on delivery against KPIs

People

  • You will be managing multiple stakeholders across EMEA through clear and effective communication.
  • You'll be actively engaged in CBRE's Performance Management cycle, creating and engaging in your own self development plan

Project and Programmes

  • All our programmes have measures that help us to show the benefit of the transformations we are making. You may be required to take part in Programme & Transformative activities.

Quality, Health, Safety and Environment

  • It is the overall objective for all of our roles to participate in creating and enhancing our safety culture
  • To support this you'll log quality hazards and ensure resulting actions are closed out. This helps make our spaces safer and improves the safety culture
  • As with all of our team you are required to report all accidents, occupational illnesses and emergencies.

CBRE GWS

CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.

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